With the world going digital at a rapid pace, tons of people are turning to the internet to look for medical advice today than ever before. According to research, 90% of web users in the USA search the internet looking for information on different medical problems. As a health and wellness business owner, this is a number you cannot ignore. If you want this number be your customers, you need your website to rank atop the first page of search engine results. It will bring you free organic traffic, helping you stand out from your competitors.
This is where SEO for health and wellness business comes in. Statistics show that almost 20% of conversions come from SEO and 80% of patients use search engines results before booking an appointment. With that said, what follows are the SEO tips that will grow your health and wellness business.
Right Keywords
Make a list of keywords that you think people would search when looking for your healthcare facility and services. Collaborate with team members to ensure that this list is comprehensive. After you’ve compiled this list of search terms, test them by searching each keyword phrase in Google’s Keyword Planner to see which phrases have a decent amount of local monthly search traffic, but with low competition from other websites or advertisers.
When analyzing these keywords, shoot for keyword phrases with 200 to 10,000 local monthly searches. Once you’ve filtered your list fully, begin incorporating these keywords organically throughout the various relevant web pages on your website and with in a variety of quality blog posts or other pieces of content.
Title Tags & Meta Descriptions
The keywords targeted for your SEO strategy should not only be present throughout the original content on your website but they should also be present in the metadata of each those pages. The metadata consists of the HTML meta tags that lie between the open and closing head tags in the HTML code of a document. Meta data helps tell the search engines know what the page is about using the title tag, the meta description and headers. The title tag acts as the title of the page at the top of the browser and in the blue text in the search engine results, see above. Edit them to be no longer than 65 characters and naturally incorporate your keywords, while naming the page.
Original Content
Create original content for your website on behalf of your healthcare organization to standout amongst your competition online, specifically in the search engines. By educating your audience through quality content marketing, you’ll be able to highlight your value and expertise overtime, as well as gain rankings in the search engine. Publish content like cases studies, blog posts, videos, interviews, photos, patient testimonials, infographics, medical breakthroughs, conversations about the healthcare industry and to help drive more value to your website and increased use of relevant keywords on your website to aid in your search rankings.
Site Map On Your Website
Creating a simple site map is an often overlooked tactic for indexing your website properly with the search engines. A site map help give Google, Yahoo and Bing a map of how your website is laid out and connected. It can also help users better access your website.
Local SEO And Mobile Friendly Website
local searches are performed on a mobile device. Make use of a mobile friendly, local experience for your customers today or it is time switch industries. Local search is one of the most important search verticals for healthcare organization because in order for patients to make use of their services and expertise, they have to visit the physical location of their healthcare provider. It is crucial when someone is searching for your practice or location that you’re at the top of the results. It is also important that you rank when a person is searching for your type of service offering, but hasn’t found which exact practice to go with.
Make sure your organization’s name, address and phone number is accurately updated on a Google+ Local Page, Foursquare Page and on your website’s footer across the entire website. Listing this important contact info will continue to help Google associate the correct location with your organization. When it is a natural fit, add the city and state to your title tags on your website to further optimize your experience.
Social Media
It is very important that you create a social media presence. Social media is a powerful tool for SEO. It improves the growth of your healthcare or biometric business by increasing your site’s traffic. Create social media profiles on the many platforms such as Facebook, LinkedIn, and Twitter. Also consider starting your own YouTube channel. Share the content you create on each of them. Share links to your website among your followers. Maintain an active social presence by posting regularly and at consistent intervals to avoid boring your followers. Offer timely feedback for any questions your followers put in front of you.