To Improve Search Visibility, Avoid These 7 SEO Myths

SEO is based on linking and keyword optimization, but this is not what the field now refers to. While it is true that there are some myths one must avoid, in reality, SEO myths do not hold any water in any real sense. The truth is, it is a myth because the basics of SEO, as it pertains to website design and development, has changed significantly in the past decade.


One must learn how to avoid these two mistakes and focus instead on one of the other 7 SEO Myths.


  1. Many people fail to build a website that is optimized for its main keyword or key phrases. For example, if someone were to sell cars, they would want their website to be optimized for cars, not cars-in-general. It is important for one to target keywords and key phrases that will get them high rankings on the major search engines.


  1. One should avoid making a website look cluttered or disorganized. If one cannot afford to hire a professional, they can choose to outsource this task to professionals. While it may be more costly up front, in the long run it will be more cost effective than having a cluttered website.


  1. Some other SEO myths involve not taking advantage of link building. One may believe that if they submit their articles to directories, ezines and blogs without adding their website URL, then they will not be able to achieve the desired ranking they are seeking. While this may be true, it is equally true that if they include a website URL with each article, it will be more beneficial in the end as it will help them build backlinks to their site which will ultimately give them the ranking boost they desire.


  1. Another thing to avoid when it comes to achieving high rankings on the search engines is to never submit duplicate content. Many people think that if they use two different versions of the same page, it will help them achieve a higher ranking. However, the search engines will see this as spam and it will result in them hurting your ranking.


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  1. Some SEO Myths concern the use of white hat techniques. White hat only refers to practices in which the keywords or phrases used are selected in a natural way. It does not mean that the site is spam free. It just means that there are no black hat methods being used to improve ranking. White hat techniques are ideal for any type of business, especially an online business.


  1. Another SEO Myth is that using meta tags correctly will improve rankings. Again, this is true. However, many site owners do not bother with these tags at all, and it shows. If they did, then they could include these keywords in their titles, and links would also have anchor text. This would help with ranking, but only to a point. No one really believes that meta tags alone will improve a site's performance.


  1. The final SEO myth involves trying to submit articles to several different directories. This does work, but only if one chooses to have different versions of the same article with different anchor texts in them. Search engines will penalize such submissions as duplicate content, even if there are no other differences. If you want your site to be seen by the most people, you will need to find ways in which you can control the amount of information you include in your site.



Final Point


There is no magic pill when it comes to ranking. No matter what method you use, it will take time and effort to achieve the rank and level of success that you are hoping for. Take the time to educate yourself on search engines and seek the advice of experts for SEO Service Brisbane to improve search engine visibility.