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TL;DR: Claude Code, used inside the free VS Code editor, turns a scary-looking command line into your personal AI assistant for automating complex SEO and coding tasks. It lets you build websites, create scraping tools, and deploy SEO "agents" using plain English, bypassing the limitations of web-based tools like ChatGPT.
If you're anything like me, you've seen the explosion of AI automation tools and complex workflows that look like a rocket scientist's flowchart. It feels overwhelming. You know your competitors are using this stuff to get ahead, but figuring out where to even start feels impossible. You're busy with the fundamentals—client work, solid SEO strategy, and actually running a business.
That's why I was so intrigued by Andrew Ansley's approach to "vibe coding." He's taken the power of enterprise-level AI automation and made it accessible without needing a computer science degree. By using Claude Code directly within a terminal, he's building tools, websites, and autonomous SEO agents that can audit and fix issues on the fly. And the craziest part? It all starts with a free piece of software and the same prompting skills you already use with ChatGPT.
I sat down with Andrew to demystify this process. Forget the 20-step Zaps and complicated SaaS tools. This review breaks down exactly how you can turn a simple text editor into an automation powerhouse. We’ll cover what it is, how to get started (even if you’ve never seen a line of code), and what it can realistically do for your SEO workflow.
Bottom Line: Claude Code is perfect for SEOs, marketers, and solopreneurs who are ready to move beyond basic AI prompting and want to build custom, powerful automations without learning to code from scratch. If you're tired of the limitations of web UIs and want direct control over your AI, this is your next step. However, if you're looking for a simple, one-click SaaS tool and are intimidated by any form of setup process, you might want to stick with more conventional software.
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Beyond Web UIs: Using Claude Code in the VS Code terminal unlocks capabilities that web-based LLMs like ChatGPT can't offer, such as file system access, code execution, and building standalone tools.
Automate with "Vibe Coding": You don't need to be a developer. The core skill is describing what you want in plain English ("vibe coding"), and the AI handles the complex code generation and even troubleshooting.
Build Custom "Agents": You can transform your own Standard Operating Procedures (SOPs) for tasks like technical SEO audits into autonomous AI agents that can analyze and implement fixes on websites.
Low Barrier to Entry: The initial setup involves installing free tools (VS Code, Node.js) and can be completed by following AI-generated instructions, making it accessible even for total beginners.
Semantic SEO Power: This method allows you to generate websites with clean, semantically structured HTML, which can provide a deeper level of contextual understanding for search engines.
Let's be clear: this isn't a new app you download from an app store. It's a professional workflow that leverages Anthropic's Claude AI within Visual Studio Code (VS Code), a free and popular code editor from Microsoft. Instead of just chatting with an AI in a browser tab, you are commanding it inside an environment where it can actually build things. It can read files on your computer, write new files, install software packages, and execute code to perform tasks.
Think of it as the difference between asking a chef for a recipe (ChatGPT) and having the chef in your kitchen, able to grab ingredients and cook the meal for you (Claude Code in the terminal). You can ask it to build a landing page, and it will write the HTML, CSS, and JavaScript files directly into a folder. You can ask it to scrape a competitor's meta titles, and it will write and run the Python script to do it, then save the results in a file.
The reason why I try to get people into the terminal and try to demystify it for people is all of the complaints I hear about AI, they're fixed by just going to the terminal.
This approach bridges the gap between your ideas and a functional outcome, removing the need for you to manually code every step. It’s about leveraging AI to do the heavy lifting, guided by your expertise and instructions.
One of the most attractive aspects of this workflow is the low cost of entry. However, there are different tiers to consider as you get more serious.
Component Price Best For VS Code Free Everyone. It's the core environment. Node.js / Homebrew Free Everyone. These are necessary prerequisites. Claude Code (Standard Subscription) Uses your regular Claude Pro/API credits Beginners and casual users experimenting with smaller tasks. Claude API (Heavy Use) ~$200/month (as mentioned by Andrew) Power users who are building entire websites, running multiple agents, and making this a core part of their daily workflow.
There are no real hidden costs or upsells, but be aware that if you get heavily into building complex agents and generating large amounts of code, you will likely find the standard subscription limiting. The pro-level API access provides near-unlimited usage, making it a worthy investment for those who go all-in.
Incredible Versatility: From one-shot landing page creation to building custom web scrapers and complex SEO auditing agents, the possibilities are nearly limitless. If you can describe it, you can probably build it.
Self-Correction and Learning: As Andrew demonstrated, the AI doesn't just stop when it hits an error. It reads the error message, understands what went wrong, and tries a new approach. This is a massive advantage for non-coders.
Direct Control and Power: You're not limited by a product manager's assumptions or a UI's buttons. You have raw, direct access to the AI's capabilities, allowing you to build exactly what you envision.
SOP to Automation Pipeline: The ability to feed your plain-English SOPs directly into Claude Code and have it generate a functional agent is a game-changer for scaling agency processes or personal projects.
The "Black Screen" Intimidation Factor: For a true beginner, the terminal can look scary. Even though you're just typing English, the environment itself feels technical and can be a mental hurdle.
Initial Setup Hiccups: While you can ask the AI for help, the initial setup requires installing a few prerequisites like Homebrew and Node.js. This isn't a one-click install and may require a little patience to get going.
Steeper Learning Curve for Platform-Specific Tasks: Building a simple HTML site is straightforward. Trying to build or modify a WordPress site locally is more complex and involves additional setup for things like PHP and local servers. It's doable, but not as plug-and-play.
The real bottleneck isn't technical knowledge anymore. It's your imagination.
Download and Install VS Code: Go to the official Visual Studio Code website and download the version for your operating system. It's completely free.
Open the Terminal: Launch VS Code. In the top menu, go to "Terminal" > "New Terminal". This opens the command line window at the bottom of the screen.
Install Prerequisites (with AI's help):
Ask your AI assistant in VS Code (or a separate browser tab): "How do I install Homebrew on my Mac?" or "How do I install Node.js on Windows using the terminal?".
Copy and paste the commands it gives you into the VS Code terminal. The two main things you'll likely need are Node.js and Homebrew (on Mac).
Install Claude Code: Once the prerequisites are ready, type the installation command for Claude Code (e.g., `npm install -g @anthropic-ai/claude-code`) into the terminal. Again, you can ask the AI for the exact, up-to-date command.
Create Your First Project Folder: On your desktop, create a new, empty folder called "MyFirstAIProject". In VS Code, go to "File" > "Open Folder" and select it.
Start Your First Prompt: In the terminal, activate Claude Code (the command might just be `claude`). Then, give it a simple task: "Create an HTML file named index.html. It should be a landing page for a dog walking service in Denver."
Watch the Magic: See the file appear in the left-hand sidebar. Click on it to see the code, and right-click to "Reveal in Finder/Explorer" to open it in your web browser. You've just vibe-coded your first webpage!
This is arguably the most powerful feature for any business owner or marketer. You can take a detailed, step-by-step SOP you've written in a Google Doc—for example, "How to Perform a Technical SEO Audit"—and feed it to Claude Code. By prompting "Create a new agent from this SOP," the AI will structure it into a reusable, autonomous worker. You can then unleash this agent on a website's files to find issues with meta tags, schema, sitemaps, and more, and even command it to implement the fixes.
Need a quick tool to scrape the H1s and meta descriptions from a list of URLs? Instead of searching for a SaaS tool and paying a subscription, you can simply describe what you need to Claude Code. It will write a Python script, identify the necessary libraries (like BeautifulSoup), install them, and run the scrape, saving the output to a CSV file. This turns repetitive manual tasks into a simple, one-time prompt.
When you ask Claude Code to build a webpage, you can instruct it to use "semantic HTML." This means instead of generic `
` tags, it will use descriptive tags like ``, `
`, and `
`. More importantly, it will create meaningful IDs and classes like `` instead of ``. This enriches your code with context, making it easier for search engines to understand the structure and purpose of your content, which is a big plus for modern SEO.
Most people see a black screen and think coding. I see the early glimpses of an AI computer and that is why you should be in Claude Code.
The primary alternative is using web-based LLMs like ChatGPT, Claude.ai, or Gemini. While these are great for generating content and code snippets, they are fundamentally limited—they can't access your local files or run the code they write. This workflow is the next logical step up.
Other tools like Cursor are also AI-first code editors, but as Andrew points out, they often operate one level above the terminal. They are IDEs built with assumptions about what a developer wants to do (e.g., build a full application). The Claude Code terminal approach is more foundational and direct. It makes no assumptions; it simply gives you raw intelligence to execute commands, making it more flexible for non-traditional tasks like SEO automation.
Getting started with Claude Code in the terminal is less about learning to code and more about changing your mindset. It’s about realizing that the "scary black screen" is actually the most direct path to telling an AI exactly what you want it to build. The initial setup requires a small dose of patience, but the payoff is access to a level of automation and customization that most SaaS tools can't dream of offering.
If you're an SEO or marketer who feels constrained by existing tools and wants to build your own shortcuts, this is a must-try. It's the closest thing we have to an "AI computer" where your imagination is the only real limit. It's not a magic bullet, but it is a profoundly powerful new way to work.
Category Score Ease of Use 6/10 Features 10/10 Value for Money 9/10 Potential for SEO 10/10 Overall 8.8/10
No. That's the whole point of "vibe coding." You need to be good at describing what you want in clear, logical English. The AI handles the actual coding. You will, however, become familiar with basic terminal commands through practice.
The foundational software (VS Code, Node.js) is free. You can use Claude Code with your standard Claude subscription. However, for heavy, professional use, a paid API plan (around $200/month as mentioned) is recommended for the best performance and highest limits.
You need four main things: 1. VS Code (the editor). 2. Homebrew (a package manager for Mac). 3. Node.js (a JavaScript runtime). 4. The Claude Code package itself. You can ask the AI to walk you through installing each one.
Yes, but it's more complex. You would need to set up a local development environment for WordPress on your computer. Claude Code can then interact with the PHP files, but it's not as simple as editing a standalone HTML file. It's an advanced use case.
An Agent is a reusable AI worker you create to perform a specific, multi-step task. You create one by giving Claude Code a prompt like "Create a new agent" and then pasting in your detailed Standard Operating Procedure (SOP) in plain English. The AI structures this into an automated workflow you can invoke later.
ChatGPT lives in your browser; it can't read files on your computer or execute the code it writes. Claude Code in the terminal can do both. It can create, edit, and delete files, install software, and run scripts, making it a true "builder" rather than just a "suggester." You can check out the official Claude Code SDK documentation for more technical details.
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