Digital Marketing

SEO (Technical & On-Page)

Technical SEO Audit & Core Vitals Improvement

Conducted a full website audit, implemented lazy loading for images, and minified CSS/JS on core templates.

Decreased average Page Load Time by 1.2 seconds, improving the mobile Core Web Vitals score from 'Needs Improvement' to 'Good'.

Content Marketing (SEO)

Pillar Page & Content Cluster Development

Created a comprehensive "Pillar Page" and five interconnected "Cluster Articles" targeting a high-volume, broad industry term.

The Pillar Page achieved a Position 5 ranking for the main high-intent keyword, generating 500+ monthly organic visitors from the cluster.

Paid Search (SEM)

Long-Tail Keyword Google Ads Campaign

Launched a new Google Search campaign focused exclusively on long-tail (4+ word) high-intent keywords for a niche product.

Maintained an average Quality Score of 7/10 across the main ad groups and achieved a Return on Ad Spend (ROAS) of 3.5:1.

Conversion Rate Optimization (CRO)

Landing Page A/B Test (CTA)

A/B tested two variations of a product landing page: one with the original CTA copy/color, and one with optimized copy and a contrasting button color.

The winning variation (V2) with "Start Your Free Trial" (Green button) increased the conversion rate from 8% to 11.5% (a 43.75% relative increase).

Email Marketing

Inactive Subscriber Re-engagement Workflow

Developed and deployed a 3-part automated email workflow targeting subscribers who had not opened an email in the past 6 months.

22% of inactive subscribers were successfully re-engaged (opened an email), leading to a 3% reduction in the overall email bounce rate.

Social Media (Organic)

Instagram User-Generated Content (UGC) Challenge

Launched a branded hashtag challenge encouraging customers to share their product usage experience for a chance to be featured.

Gained 500 new followers within 30 days and received over 250 high-quality UGC submissions, significantly lowering content creation costs.

Social Media (Paid/B2B)

LinkedIn Message Ad Lead Generation Campaign

Ran a highly segmented LinkedIn Message Ad campaign targeting senior decision-makers in a specific vertical to drive whitepaper downloads.

Achieved a Cost Per Lead (CPL) of $12, which was 40% lower than the client's historical Cost Per Click (CPC) benchmark for that platform.

Analytics & Reporting

Automated Cross-Channel Performance Dashboard

Content Promotion

Broken Link Building Strategy

Identified broken resource links on high-authority industry websites and created superior content to replace the dead link.

Acquired backlinks from 3 unique high-authority domains that were previously linking only to competitors.

Video Marketing (YouTube)

YouTube Channel Launch & Optimization

Launched a new YouTube channel with 5 instructional videos, focusing on optimized titles, descriptions, and custom thumbnails.

The videos achieved an average Click-Through Rate (CTR) of 6% from YouTube search and related videos, indicating strong topic-to-thumbnail relevance.

Paid Social (Retargeting)

Facebook/Instagram Cart Abandonment Retargeting

Set up a custom audience for users who added a product to their cart but did not complete the purchase and served them specific discount ads.

The retargeting ads delivered a Conversion Rate of 5% with a CPA (Cost Per Acquisition) that was 50% lower than top-of-funnel campaigns.

Local SEO (GMB/Yelp)

Local Business Listing Optimization

Optimized the Google Business Profile (GBP) and other key local directories (Yelp, Bing Places) with updated information, photos, and local service areas.

Increased the volume of "Driving Directions" and "Call" clicks originating from the GBP listing by 28% in the following quarter.