The Benefits of a Great SEO

Many company owners find themselves asking can an SEO agency help my business grow with a good website and the short answer is yes, most definitely. With a clean, fresh optimised website with a good design a business will be maximising its potential to compel its online audience into action – whether this is to get in touch with the service, or make purchases online.

There are over 3 billion people now using the internet, with the latest estimates saying that this will approach 3.5 billion by the middle of 2019. Although it will never be possible to target every single user from a marketing perspective, it will be much easier to hone in on a particular audience with a good level of online visibility which can be achieved by SEO and a fantastic looking website.

What are the benefits of SEO?

Most companies will enjoy the potential to reach new audiences and maximise the engagement of their users – and both of these factors can be taken full advantage of with a website ranking in Google. Consider your site your online headquarters, where your potential customers will go to learn a little more about your company, what you offer, and to engage in other sales-promoting activities.

User friendly web design

The easier your site is to navigate, the greater the potential of obtaining sales. In the past, when single providers would often dominate their markets, it wasn’t uncommon for site owners to overlook the necessity of making their layouts look appealing. People would typically have had one way to get what they were looking for online, regardless of how unappealing the site looked but nowadays a properly organised site is an essential feature of SEO and will not only help your visitors navigate your website once they are there, but will also add relevancy to the overall theme of your website, helping Google to rank it in the search results.

On page USX metrics for your website

Nowadays, there are thousands of services and companies hoping to offer their products and this is why it’s so important to ensure that your site looks as unique and compelling as possible and loads very quickly - this is technical SEO. There’s a factor known as the five second rule and it dictates that if a visitor isn’t happy with what they see within the space of five seconds, they will be 80% more likely to hit the back button and shop with someone else.

SEO helps reduce the bounce rate of your website

By taking the time to neatly arrange the content, navigation area, images and other sections that appear when a user visits your site, you will be minimising the potential for a ‘bounce’ and maximising the opportunity to entice your visitor to look further into your website. It’s not just about this initial introduction however, a lot can be said for a site that makes sure to keep its services clear and easily understood.

The best way to do this is by hiring a good SEO agency that understands the importance of an effective layout. By strategically implementing features like call to actions, contact details and other engaging functional sections – it’s been proven that a visitor will be several times more likely to consider hiring a service, getting in touch with them, or sticking around to learn a little more.

Two Moons Consulting

Suite 82/102 Railway St, West Perth WA 6005

08 9300 1888

info@twomoonsconsulting.com.au

Benefits of SEO Digital Marketing

Search Engine Optimization, commonly abbreviated to SEO, is a marketing strategy that can help sites to improve the quality of traffic they get, not to mention increasing the quantity of visitors. For this reason, almost any website owner can benefit from this form of digital marketing.

How does Search Engine Optimization work?

Believe it or not, this method of online marketing can be effective for a broad range of individuals, without being overly complicated; although it’s generally something that can require effort and patience.

Often, it can help a site by ranking it higher up on search engines like Google, therefore increasing the chances that people will visit it. Some of the most crucial factors of this form of marketing, out of the 200 different ones that affect how a site ranks in the Google algorithm, are:

· Keywords

· Domain Authority (often abbreviated to DA)

· Relevancy and context

· URL structure

· The amount of inbound and outbound links

· The length of a site’s content

While this isn’t all that can be done to rank a website, these can often be the most important aspects. Even though it can generally be a great way to get more eyes on a company’s efforts, it can be crucial for an individual to properly understand what Search Engine Optimization is, how it works and why it can be so impactful.