Three components of SEO strategy

Focuses on tasks and implementations that allow search engines to easily access our website and find information. Here, you mainly cater to search engine needs.

Focus

Page speed: Better website performance gives users a better experience and allows search engines to get to our content before timing out. Images should be optimized and right sized. Code (CSS, Javascript, HTML) should be organized so that it does not slow down our website.

Mobile friendly: Can our pages be displayed on mobile devices? Even if most of our visitors access our website on desktop, not having mobile-friendly pages will get us excluded from search results.

Canonical tags: A canonical tag tells search engines which version of a URL you want to set as "official" URL. For example, search crawlers might be able to reach shop.vestas in all of the following ways:

• https://shop.vestas.com/s/?language=en_US,

• http://shop.vestas.com/s/?language=en_US,

• https://shop.vestas.com/s/,

• http://shop.vestas.com/s,

• www.shop.vestas.com/s/?language=en_US,

• www.shop.vestas.com/, and many more.

We might use all of those examples to refer to the same page (the front page on shop.vestas). To a search crawler, every single one of these examples is a different "page."

Hreflang tags: The hreflang attribute tells Google which language we are using on a specific page, so the search engine can serve that result to users searching in that language. Hreflang attributes may not help to increase traffic; instead, the goal of using them is to serve the right content to the right users. They help search engines swap the correct version of the page into the SERP based on a user's location and language preferences.

Robots: Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website. In order to be found, a robots.txt file must be placed in a website’s top-level directory. Misleading communication within our robots.txt file or not adhering to the defined web standards that regulate how robots crawl the web might get us excluded from search entirely.

Sitemaps: A sitemap is kind of like a phone directory for your website. It gives an overview of pages you have on your website and tells which pages you want indexed. Noindexed pages should not be in the sitemap. If you find that a page is not being found in search, it may have to do with issues of your sitemaps. Google Search Console has many tools to help you work on your sitemap for boosting your SEO.

Site architecture: A well structured website will allow users to find information easily. More importantly, it allows search engines crawlers to access our most important pages more frequently as we can signal prioritization. This includes things such as a clear and coherent link structure, implementation of navigation and other side-wide links, descriptive categories.

Focuses on optimizing elements on a website. Those elements are commonly visible in search engine results and on the page itself. Here, you mainly focus on searchers' needs.

Focus

Content: Good content allows search engines to interpret page content and helps users quickly and clearly understand what a page is about and whether it addresses their search query.

Imagery & visuals:

Keywords: Keywords can be seen as content topics. Search engines extract a page's meaning from keywords, their synonyms, and the context in which they appear (e.g., talking about transformers in relation to wind turbines makes clear that we are not talking about the movies).

Engagement:

Meta data: Meta data are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about. There are two main elements: the page title and the page description. Those are shown in search results (the page title commonly in blue with a short description of the page below).

URL structure: A URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website.

Internal links:

Focuses on tasks and implementations that allow search engines to easily access our website and find information. Here, you mainly cater to search engine needs.

Focus

Blogging:

Press:

Social Media:

Content Sharability:

External Links: