I'm Wesley Hopkins, an SEO strategist specializing in digital optics and Generative Engine Optimization (GEO). I hold a Master’s in English from the University of North Alabama and have built my career on creating strategic content and improving website performance. I've managed client campaigns for a leading reputation management company, edited technical and creative content, and published research in peer-reviewed journals. I’m passionate about helping businesses strengthen their online presence with smart strategies that drive engagement and boost search rankings.