Search engine optimization (SEO) is an essential part of marketing for any e-commerce business. You can attract more customers and increase your sales, with the help of the right Toronto SEO Services. This guide will show you some basic ways to start optimizing your site so that it ranks higher in search engines like Google.
Technical SEO
Your website should be optimized for mobile devices. If your site is not mobile-friendly, Google will penalize it in the search results for its lack of mobile optimization. This means that if your website isn’t already built to be viewable on a phone or tablet, it needs to become so.
Google wants websites that load quickly and work well on all devices. Therefore, you want to ensure that your website loads fast and works well on all devices. In order to do this, there are two steps you can take:
1) make sure you have an SSL certificate (this ensures encryption of information),
2) optimize image sizes by uploading them at the correct size or using responsive images (which automatically resize depending on screen size).
Keyword research
This step is crucial. You never want to start marketing without knowing exactly what your audience wants and needs, or who it is that you're going after. Do some research on Google Keyword Planner or use tools like SEMrush to find the most profitable keywords for your industry.
This will help you get an idea of how many people are searching for certain terms and phrases online, which can help inform future content creation strategies as well as inform which channels might be best suited to reach these potential customers (e.g., social media vs. paid ads).
On-page SEO
The first step in Top SEO Services is to ensure that you have the right keywords throughout your content. This means that you should include your target keyword in these places:
The title tag of your page.
The meta description of the page (which can be tweaked for each social network).
tags for headlines within a page's body text.
URL structure, including domain name and subdomain names if relevant.
Link building
Link building is a long-term strategy. That doesn't mean you can't get results from it quickly, but it does mean that if your goal is to rank for something in the next few weeks or months, then link building is probably not going to be the best tactic for you.
Link building is also about trust, authority and user experience (UX). When people visit your site and spend time there (or even just read some of your content), they should feel like they're on an authoritative website that has been vetted by other people as well as Google itself. Having quality links coming into your site will help convey this message of trust and authority to search engines and visitors alike.
Think of link building as another way of saying “brand awareness” because when people see your brand name linked to another big brand's website or blog post or article; they will associate those brands together in their minds which helps build both brands' credibility with potential customers down the line!
Advanced e-commerce SEO tips
Make your site mobile-friendly.
Use schema markup to make your content more search engine friendly.
Use the right keywords in your product titles, descriptions and images.
Optimize your product pages for conversion (i.e., make sure they lead users to purchase something). This can be done by adding reviews, social proof elements like testimonials, etc., and also making sure there are no errors on these pages (or "404s").
Use Google's structured data if you have time available so you can surface additional relevant information about products such as price ranges or sizes/colors and other attributes that would help users find what they're looking for faster!
Conclusion
Now that you’re up to speed on the basics of e-commerce SEO, it’s time to get started and contact an expert Toronto SEO Services.