Google Shares Keyword Matching System for Google Ads

Google recently shared information that may change the way many customers who use Google Ads view the service.  For those looking for “SEO Services in San Diego,” Google Ads is often a go-to for quickly increasing website visibility.  Now, any SEO agency in San Diego and elsewhere can use this knowledge to understand how Google Ads’ keyword-matching system is using the latest technology to determine the criteria for ranking websites.

What’s New With Google Ads?

Google recently released an in-depth guide full of great information about Google Ads, one of its most popular web-based advertising strategies.  The tech giant revealed that its keyword-matching system, the basis of all successful SEO, is using very advanced and evolving technology to determine keyword matches based on campaign, type, and ad group criteria. 

Google confirmed that the system is using spell correct and natural language technologies to determine keyword searches.  While this is not new information, Google does clarify that it requires a strict match for exact keywords with broad matches allowed for more general phrases.  These metrics are then used to determine ad group eligibility, which affect the cost, target markets, and time of day results are shown.

Moreover, Google’s system is designed to select the best-performing criteria for the user through responsive systems.  Ad Rank then determines where the ads related to that search term are placed relative to other content on the search engine results page.  Customers of Google Ads can also use Smart Bidding in which a unique bid is set for each combination of impressions for a particular search query with results based on conversions.

What Does This Mean For My Ad Campaign?

What does all this mean for the typical business trying to rank in the top of the search engine results?  One of the most important takeaways is that grouping keywords is important.  Keywords should be grouped together rather than segmented to allow Smart Bidding to optimize results.  Another important point is that understanding Google’s logic and how search engine results are structured is not always easy; sometimes, a professional can help.  If you want to increase your search engine ranking but do not have time to learn about Google’s metrics, it is a wise investment to outsource that job to someone with more experience and understanding of SEO.  This should be considered an investment in the future of your business rather than an inevitable expense!

At Caldiatech, we have spent decades working to help our clients design the best strategies for SEO for attorneys’ websites.  As a professional web design company in San Diego, we are committed to keeping up with all the latest updates from Google and other search engines to ensure that our clients have the most comprehensive information available to them in order to make good marketing decisions.  Give us a call today to learn more about how we can help you and your company design, build and manage a successful web-based ad campaign that will put clients at your door and increase your website traffic.