Online Marketing Services offered by a digital consultancy.

Online Marketing Services: Why have an external consultancy.

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The competition that exists between companies in the digital world is increasing, therefore, the outsourcing of online marketing services to specialized consultancies in the online world seems key to being able to achieve the objectives initially set.

To gain visibility on the Internet and be able to keep up with our competition, it is necessary to have a work team capable of implementing truly effective strategies that allow us to position ourselves strategically on the Internet. This task is not easy and we do not always have the means or the time necessary to put it into practice. In this case, the best option is to contract the online marketing services of a digital marketing agency , capable of offering you effective solutions to achieve the objectives that we have set ourselves.

Which online marketing services are most in demand

Online Marketing Service: Organic Positioning (SEO)

Organic positioning is one of the most demanded online marketing services by companies today, based on a company's objectives, target, competition, total SEO budget . The consultancy offered by this online marketing service is in charge of positioning the website to give it maximum visibility in the main Internet search engines .

Among the most outstanding functions that are performed when offering this online marketing service, are SEO campaigns , based on multiple aspects such as the indexability of the website, its relevance, popularity, etc. A study of the behavior of potential customers , definition of performance indicators ( kpis ), study of results , etc. are also launched .

Online Marketing Service: Payment Positioning (SEM)

The consultancies that offer online marketing services are also in charge of preparing the marketing campaigns for the main search engines . Within this type of online marketing service, campaigns on Google Adwords or on social networks such as Facebook Ads stand out .

The paid positioning online marketing service (SEM) includes a number of functions:

• Landing page creation

• Sponsored Ads

• Remarketing

• Search and display ads

All these online marketing services offered by the digital marketing agency entail the subsequent monitoring of campaigns to determine the return on investment (ROI).

Scheme of an online marketing service

Analysis

As we have already mentioned, the first step carried out by a digital marketing agency that offers an online marketing service is in-depth analysis internally (resources, company capacity, current results) and externally (market, competition, potential clients) ).

Diagnosis

In the same way, an internal diagnosis is carried out, to determine the strengths and weaknesses of the company and external, to determine the opportunities and threats that it faces in the online world.

Strategy

After analysis and diagnosis, it is time to establish the strategy. Strategy is the most important point in the online marketing service. It is where we define those factors that can differentiate us from the competition, new products that may be of interest to customers and the time and financial effort involved in correctly carrying out the strategy for the contracted online marketing service.

Action plan

Finally, the strategy is implemented with defined deadlines, which include the actions of the online marketing service contracted by the client SEO, SEM, Social Media, eMail Marketing, web analytics, web maintenance, etc.

In conclusion, a digital marketing consultancy is specialized in the different online marketing services that can be carried out on the internet, so that the client can choose the type of online marketing services they want for their business, obtaining much more positive results than if these actions are carried out on their own account.