Whether nutritionist, online shop owner, lawyer or baker: You want to be found online. And of course Google is important to you. But how the hell do you manage to get in the first results? Here SEO Expert in Lahore tell you some important tips that make a huge difference.

By the way: If marketing is more of an issue where you never know where to start and where to stop then you should get my new checklist "Marketing without excessive demands".

In it, I'll tell you what activities you should focus on in which phase of your business.

Why it is super smart to rank well with blog posts (and not with the start page)

If you've ever thought about SEO, you probably thought of your website more generally: How is it captured by search engines? Which formal criteria does it have to fulfill (safety, page speed and so on)?

That's all fine and good and right. BUT: A safe, fast site does not guarantee a good ranking.

These 5 criteria decide whether you rank high on Google

Google Factor 1: It's actually looking for your topics:

Sounds trivial, but is essential: You cannot rank with blog posts, looking for no sow. That's why I'm internally a bit cramped when reading blog post titles like "May All Make It May Again" or "Digitalization as A Challenge".

Who enters "challenge digitization" in Google at half past eleven?

So, be clear what your potential customer is really looking for. And then create content according to the methodology described by SEO Expert in Lahore about content that helps him with his problems.

Google Factor 2: Your headline tempts you to click:

Do not get me wrong: I do not like headlines like "7 mistakes that ruin your health - number 4 will blow you away!".

But "healthy eating, happy living" is just not possible.

You should try to find a headline in the middle: one that I really want to click on, because I promise you a gain in knowledge of it - but then this promise also redeems.

Because: If you lure visitors with a heading on your page, then quickly jump down disappointed (for example, because they have not really blown over point 4), so Google "punished".

Why? Because now Google Factor 3 comes into play.

Google Factor 3: Readers linger on your page - for longer than others:

The days when you just had to put tons of keywords on a page in order to rank well are long gone.

Google has become smarter.

SEO Expert in Lahore tell that the sites are rewarded, on which visitors spend a particularly long time. If you click away quickly, the page will slide down the Google ranking.

One more argument for blog posts! Hardly anyone stays on start pages for a long time - but reading useful blog posts takes a while.

That's why it's so important to address real problems from potential customers. As a website visitor, I scan information as we find it on home pages. Detailed instructions for solving my problems but - I really read through.

That's why your blog posts should be long - and at the same time massively useful value has to come along (just filling rows diligently is not valid!).

Google Factor 4: Your text must be easy to read:

To keep readers on your side for a long time, it should be a pleasant experience for them. Which is why not possible:

Too small font

To gray writing

Very wide lines from the left to the right edge

Complex language

Boring, technical language

box sets

Little paragraphs

Not to the point

SEO Expert in Lahore said that the better you get to indulge your readers with their own tone of voice and an inviting text image, the longer they will stay on your page (assuming the content is really useful and exciting).

Google Factor 5: Your site must meet technical standards:

You should fulfill some technical requirements with your page for Google to list you high up. Here are the most important:

Your page should adjust in the mobile view (this is called "responsive")

Websites that load too long, for example, because the pictures are too big, are penalized by Google

This also applies to pages that are considered unsafe

The correct key words should be included in the URL and in the metadata.

These are the guidelines define by SEO Expert in Lahore to get found your business on google.