Some attorneys are not aware of how much SEO for lawyers’ websites can help their firm. With the right web development company, a legal office can see a tremendous increase in client traffic. With the right Wordpress Development services and content marketing strategies, the same attorneys can begin to position themselves as industry experts. Dollar for dollar, SEO marketing has the potential to deliver more real value than almost any other form of advertising.
So why do so many attorneys resist working with an SEO company?
● Misunderstanding the market. Some attorneys are still mired in the marketing strategies of yesterday. While “word of mouth” used to be your best invitation to clients, today’s potential clients are looking for a website with information that is easy to find, reviews from satisfied clients and an easy way to contact you and have a rapid response. If you try to reach these clients in the “good old-fashioned way,” you may find your efforts are not enough to bring them through your doors.
● Cost-benefit analysis. Many attorneys look at the initial cost of an SEO marketing campaign and website reboot and balk. After all, no one wants to spend money on something that is not certain to provide returns! One of the best cures for this problem is researching your SEO company prior to working with them. Just as your clients research you, you should be exploring reviews and asking for references before you engage any SEO firm. Once you do this, you may find that your investment in SEO will be well worth the money in terms of ultimate return.
● Time crunches. Many attorneys are simply too busy to worry about researching and finding the right SEO company. They often find that this takes an initial investment of time as well as money--time they may not have with their busy schedules. Therefore, it is always important to ensure that your time is not wasted. A good set of references from previous clients can help alleviate your fears and hasten the vetting process for any SEO firm. Be sure to talk to your SEO manager about providing you with references and a cogent, understandable plan of the scope of the work to be done. By making your SEO manager do the work to get your business, you can save time and still ensure that your results are effective.
At Caldiatech, we have spent many years as one of San Diego’s leading SEO companies. We offer friendly, efficient service to our clients, and we are never too busy to answer questions or come up with new strategies. With just a bit of information from you, we can take the burden of development of your legal website, your content blogging, your SEO keyword strategy and other important aspects of your overall SEO plan away from you and handle it effectively. With just a bit of input, we will develop the right SEO strategy for your unique needs. We can also provide you with plenty of references from satisfied clients. Give us a call today to get started!