Infographics continue to work for link building. But in what way?Research has estimated that most users only remember 10% of the information they hear. With infographics, on the other hand, they capture more than 60%, as they are mostly visual.
There are many companies that use infographics for marketing purposes. Infographics have the power to increase traffic by 12%, considering they are persuasive and easy to understand.
But what do they have to do with link building? Let's see below what are the steps to take to disseminate infographics with link building.
Create persuasive infographics
A persuasive infographic is at the heart of success. But how to make one? Contact a Digital Marketing Agency Essex. You will immediately understand that the theme and "plot" of an infographic is as important as that of an article.
Good design can give that extra flair an infographic needs and, fused with correct text setting, can guarantee great results.Do your research and figure out what kind of infographic is right for you!
Experts often use the SUCCESS scheme to understand how to set it: Simple, Unexpected, Concrete, Credible, Emotional, Stories, and Shareable.
Publish an infographic
Before sharing an infographic on social media, post it on your site. That way, whoever links to your infographic will have a place to refer to so they can give you credit.
Publishing it on your site also allows you to optimize your SEO parameters. In addition to the infamous alt-text for the image, you can also create a post to rank it up and invite others to share the link.
The post can analyze the results, briefly explain the theme and describe the motivations behind the creation of the infographic.
You will be able to expose your audience to the importance of an infographic which, in a single image, can convey many different points of view.
Search engines are very perceptive in categorizing words, rather than identifying images. That's why alt-text, as well as descriptions, are important for optimizing infographics.Don't forget a good CTA to close the post and that's it!
Promote infographics on social media
No matter how shiny the infographic is, as long as you have something that catches your eye. Sharing it on social networks is part of your link-building campaign.
Since a long infographic doesn't fit the dimensions of many social platforms, you can still share its snippet.However, it might make people curious to follow your link and access the full infographic on your site.
Paid ads are another great option to “seed” infographics since they give you the ability to expand your views and attract more glances, glances that can turn into links elsewhere.
Social media today use AI more than ever to understand the interests of users and project them towards certain types of sites, images, and infographics. Twitter, Facebook, Pinterest, and LinkedIn are very functional platforms for sharing your work.
As you can see, infographics are a very smart way to increase your traffic and scale the SERP with link building. If you manage to ensure that there is a good balance between image and text, the information is passed on and absorbed quickly by the viewer. To do this, we suggest you turn to Digital Marketing Agencies in Essex.