Since you create your own corner in the Internet jungle, you will need to understand the differences between local SEO and international SEO.

Working on SEO is a necessary process to place yourself at the top of the SERP to make yourself known, both locally and internationally.

But what is international SEO and local SEO? Let's see below what they are and what their differences are.

What is international SEO?

Also known as global SEO, international SEO allows you to expand your business beyond borders. This means targeting traffic from around the world, using keywords and phrases to reach a wider audience.

It is an effective strategy, if you have an e-commerce that is not limited only to a local level.

The real difficulty of working on international SEO is to stand out from the competition. While it may seem easy to overtake your local competitor, when you look out the window it becomes more difficult, and this is why, SEO Services of Joshua Tree are here for you.

There is also a lot of work to be done when it comes to translating content into multiple languages.Even if you think you've given everything, it probably won't be enough. Each international site will aim high and it will be very difficult to climb the top positions.

Why do international SEO?

Is it really worth it to do international SEO? As long as you understand the risks involved and what it can actually lead to your business, why not?

Especially if you know that your clients come from abroad or speak different languages, doing international SEO is a must.

You can start optimizing the site by making it user friendly for all types of users. Instead of setting it to attract local traffic, you will need to optimize it for all those countries/cultures that you think are appropriate to what you propose.

How to set up the site like this? First, set the URL to take a specific country or region. Next, think about useful metatags to indicate the language of your content. Finally, create content that is appealing to that type of audience.

The most effective URL to set is the CCTLD (i.e. a "country-code top level domain"). This type of URL is an easy way to show visitors (and search engines especially) which countries you are registered in.

What is local SEO?

If international SEO is broad and ever-expanding, local SEO is diametrically opposed - it's a strategy that focuses on one point.

With that approach, you will be interested in attracting both virtual and local traffic. You will then need to include a specific region in your metadata.

For example, instead of using "auto repair", you will use "auto repair in XYZ", explicitly entering the name of the place where you operate.

It is a rather direct method and in line with local activities. For this, you don’t have to worry as the Web Design Company in Joshua Tree CA will then take care of creating separate pages and specific content for the locations in question.