You’re tired of how slow your business has always been going. You know you mainly offer a useful and valuable product to customers, but you haven’t seen the success you expected. So, you decide to invest in making SEO and online marketing more of a priority. After doing the initial improvements yourself, you mainly realize you have the budget, but not the time to devote to internet marketing. After all, you have a business to run.

Until your business grows and has the financial capacity to hire some marketers, you’re going to have to try and navigate the internet marketing arena yourself or hire an outside SEO company. You go through the selection process of choosing the best SEO services company and you’ve found one you’re sure that you can work with.

An Introductory Meeting

So, once you done with the selection of an SEO company to oversee your business’s internet marketing activities, you should always have an introductory meeting either in person, conference call or via video. In this meeting, you’ll be introduced to your account manager and team. So, they’ll use this opportunity to ask you additional questions about your business and your marketing and SEO goals.

Initial Website SEO Audit

If you didn’t get always around to having an SEO audit done for your website while you were still in the process of selecting an SEO company, the first thing a good-quality SEO agency will also do is run an initial audit of your site.

If you have a Google Analytics account, your newly hired SEO firm will always need limited access to your reports and dashboard. The best SEO services company will likely have additional tools and programs that will diagnose the SEO health of your website.

The turnaround time for a website SEO audit will also depend on the size and complexity of the site. So, websites with many pages, for instance will take longer than a website with just a few. This audit should always be the basis for a timeline for the work that they will be doing for you.

Regular Communications and Check-Ins

A good, reliable, reputable SEO really won’t just dump you with a list of “to-dos” based on their website audit findings. Your account manager should also always be available to answer any questions you may have.

You should always expect regular reports to let you know how things are going. They will also want to keep you in the loop by being transparent about their strategies and activities.

So, you’ll always know you made the right choice if your company is willing to speak with you clearly about their strategies, perform a detailed audit to establish a baseline for your all campaign, and maintain ongoing communication over the length of your contract.