Advanced Video Coding (AVC) Market - Trends, Growth, including COVID19

Global Advanced Video Coding (AVC) Market Research Report 2025(Status and Outlook)

The global Advanced Video Coding (AVC) Market size was valued at US$ 5.84 billion in 2024 and is projected to reach US$ 12.73 billion by 2032, at a CAGR of 9.3% during the forecast period 2025-2032.

Advanced Video Coding (AVC), also known as H.264 or MPEG-4 Part 10, is a widely adopted video compression standard that enables efficient transmission and storage of high-quality digital video content. This technology plays a critical role in applications ranging from broadcast television and video streaming to surveillance systems and video conferencing platforms.

The market growth is primarily driven by increasing demand for high-definition video content, expansion of over-the-top (OTT) platforms, and proliferation of surveillance systems globally. However, the emergence of newer codecs like HEVC (H.265) and AV1 presents both challenges and opportunities for market players. Key industry participants including Hikvision, Cisco Systems, and Axis Communications are investing in AVC optimization technologies to maintain market relevance while preparing for next-generation codec transitions.

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Segment Analysis:

By Type

H.264 (8Mbps) Segment Holds Largest Share Due to Widespread Adoption in Consumer Electronics

The global Advanced Video Coding (AVC) market is segmented based on compression types:

H.264 (8Mbps)
H.264 (12Mbps)
H.264 (16Mbps)
Other variants

By Application

Surveillance Segment Drives Market Growth Following Increased Security Infrastructure Investments

The market is segmented by primary applications into:

Broadcast television
Video surveillance systems
Video conferencing
Mobile streaming
Others

By End-User Industry

Media & Entertainment Sector Accounts for Significant Market Share

Key end-user segments include:

Media & entertainment
Security & surveillance
Telecommunications
Enterprise & education
Healthcare

By Technology Standard

MPEG-4 Part 10 Remains Dominant Standard Across Industries

Major technology standards in the AVC market:

MPEG-4 Part 10 (H.264)
Scalable Video Coding (SVC)
Multiview Video Coding (MVC)
Advanced Video Coding Ultra (AVC-Ultra)

Regional Analysis: Global Advanced Video Coding (AVC) Market

North America
The North American AVC market benefits from mature digital infrastructure and high adoption of video streaming services. With over 80% of U.S. households subscribing to at least one streaming service, demand for efficient video compression remains strong, particularly for 4K/8K content delivery. Major broadcasters and tech giants continue to invest in AVC-compatible hardware despite the emergence of newer standards like HEVC. The region’s regulatory environment favors backward compatibility, ensuring continued AVC utilization across security surveillance and broadcasting applications. Canada’s growing smart city initiatives further drive demand for AVC-based surveillance systems.

Europe
Europe maintains steady AVC adoption due to extensive broadcasting infrastructure and stringent quality requirements. The EBU (European Broadcasting Union) still recommends AVC/H.264 as the baseline codec for member broadcasters, creating sustained demand. Germany and the UK lead in AVC deployment for industrial surveillance, leveraging the standard’s balance of quality and bandwidth efficiency. However, the market faces gradual transition pressures as some broadcasters begin testing AV1 and VVC alternatives. The region’s strong IP protection laws also create complexities for AVC patent licensing, influencing adoption patterns among smaller content creators.

Asia-Pacific
APAC dominates global AVC consumption, driven by massive surveillance deployments and mobile video growth. China accounts for over 40% of the world’s surveillance cameras, most using AVC compression, while India’s expanding OTT market continues relying on the standard for cost-effective delivery. Japan and South Korea exhibit contrasting trends – while maintaining AVC for broadcast television, they’re rapidly adopting newer codecs for ultra-HD services. The region’s manufacturing hubs (particularly Taiwan and Vietnam) produce significant AVC encoder/decoder hardware, keeping solution costs competitive despite technological evolution.

South America
AVC adoption in South America progresses unevenly, with Brazil and Argentina leading implementation. Pay-TV operators prefer AVC for its device compatibility across economically diverse markets. However, infrastructure limitations restrict bitrate options, with most broadcasters using 8-10Mbps AVC profiles rather than higher-quality variants. Chile and Colombia show increased AVC deployment for public safety surveillance, though political instability in some nations delays large-scale projects. The region’s growing mobile-first population creates opportunities for AVC-optimized video services, particularly in education and entertainment applications.

Middle East & Africa
The MEA region exhibits dichotomous AVC adoption patterns. Gulf states (UAE, Saudi Arabia) leverage AVC primarily in high-end surveillance and broadcast infrastructure, often as part of hybrid encoding systems. Africa’s mobile network operators increasingly adopt AVC for video delivery, attracted by its low decoding resource requirements. South Africa’s public broadcaster switched to AVC for all digital terrestrial transmissions in 2023, setting a regional precedent. However, inconsistent internet infrastructure across Sub-Saharan Africa limits AVC’s potential for streaming applications, with many providers still relying on older MPEG-2 systems for basic services.

List of Key Advanced Video Coding (AVC) Companies Profiled

Hikvision (China)
Cisco Systems (U.S.)
Dahua Technology (China)
Axis Communications (Sweden)
Harmonic Inc. (U.S.)
FLIR Systems (U.S.)
Bosch Security Systems (Germany)
Matrox (Canada)
VITEC (UK)
ATEME (France)
Tieline Technology (Australia)

The global video streaming market’s exponential growth is directly fueling demand for efficient video compression technologies like AVC. With over 3.4 billion digital video viewers worldwide, content providers face immense pressure to deliver high-quality streams while managing bandwidth limitations. AVC’s ability to maintain 1080p quality at bitrates as low as 8Mbps makes it indispensable for platforms streaming to mobile devices and regions with limited internet infrastructure. Major platforms continue to utilize AVC despite newer codecs emerging, with estimates suggesting over 70% of streaming content still delivers via H.264 compression due to its universal compatibility.

Security and surveillance applications represent one of the fastest-growing segments for AVC technology. The global video surveillance market is projected to exceed $80 billion by 2027, with AVC remaining the dominant compression standard for IP cameras. Its ability to provide clear footage at various resolutions while minimizing storage requirements makes it ideal for 24/7 monitoring systems. Urban safety initiatives and smart city developments across Asia-Pacific nations are driving particularly strong demand, with China and India collectively deploying millions of AVC-enabled cameras annually. The technology’s motion-compensated prediction capabilities prove especially valuable for reducing false alarms in intelligent surveillance systems.

Furthermore, ongoing improvements in encoding efficiency continue extending AVC’s lifecycle. Recent advancements in entropy coding and macroblock optimization have achieved additional 15-20% bitrate reductions while maintaining visual quality – a critical improvement for bandwidth-constrained surveillance networks.

Developing economies present substantial untapped potential for AVC deployment. As countries across Africa and Southeast Asia expand digital terrestrial television (DTT) networks, AVC’s balance of performance and affordability makes it the preferred choice for national broadcasters. Nigeria’s recent switchover to DTT utilized AVC for over 90% of transmissions, demonstrating the technology’s continued relevance in large-scale digital transformation projects.

The education technology sector similarly benefits from AVC’s capabilities. Distance learning platforms serving rural areas frequently leverage AVC to deliver lesson materials over low-bandwidth connections, with some implementations achieving watchable 480p video at bitrates below 1.5Mbps. As global internet penetration increases among price-sensitive users, AVC’s efficient performance-to-cost ratio will likely sustain demand through the decade.

Industrial applications present another growth frontier. Manufacturers increasingly embed AVC encoders in equipment for remote monitoring and quality control, particularly in sectors like automotive assembly where high frame rates and moderate resolution provide optimal visual data. These specialized implementations often utilize proprietary extensions to standard AVC, creating new revenue streams for technology providers.

The market is highly fragmented, with a mix of global and regional players competing for market share. To Learn More About the Global Trends Impacting the Future of Top 10 Companies https://semiconductorinsight.com/download-sample-report/?product_id=95820

Key Questions Answered by the Advanced Video Coding (AVC) Market Report: