Embodied AI Market Share Growth

Embodied AI Companies: How SoftBank Robotics Group and ABB Are Leading the Next Robotics Revolution 

The global embodied AI market is projected to grow from USD 4.44 billion in 2025 to USD 23.06 billion by 2030, at a CAGR of 39.0%.

The embodied AI market is rapidly growing due to advancements in robotics and AI that allow machines to operate autonomously in dynamic environments. The increasing demand for Human-Robot Interaction (HRI) drives adoption across various sectors as users expect machines to interact naturally with humans. The emergence of smart assistants and service robots in homes and public spaces enhances market momentum by providing convenience and automation. Embodied AI is also gaining traction in healthcare and elderly care, assisting with patient monitoring, rehabilitation, and companionship. In industrial settings, it is revolutionizing automation with collaborative robots that improve safety and efficiency on production floors. Industry leaders like Softbank Robotics Group, Boston Dynamics, and KUKA AG are innovating solutions with integrated AI.

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Major Embodied AI Companies Include:

• SoftBank Robotics Group (Japan)

• ABB (Switzerland)

• TOYOTA MOTOR CORPORATION (Japan)

• KUKA AG (Germany)

• Boston Dynamics (US)

Key companies operating in the embodied AI market include SoftBank Robotics Group (Japan), ABB (Switzerland), TOYOTA MOTOR CORPORATION (Japan), KUKA AG (Germany), and Boston Dynamics (US). These players are forming strategic collaborations and partnerships with AI research institutions, robotics software developers, and component manufacturers to accelerate innovation and integrate advanced AI capabilities into their robotic platforms. Companies are also investing heavily in R&D to enhance the autonomy, adaptability, and human-interaction capabilities of their robots.

SoftBank Robotics Group (Japan)

SoftBank Robotics Group focuses on integrating advanced technologies to create robots that coexist harmoniously with humans, enhancing various aspects of daily life and business operations. The company emphasizes the concept of "Robot Transformation" (RX), aiming to revolutionize industries by integrating robots into everyday operations to address challenges like labor shortages and to enhance service quality. The product offerings of the company include humanoid robots, cleaning robots, and delivery robots. The embodied AI products include Pepper, NAO, Whiz, Scrubber, RS26, Keenbot, Servi, Delivery X1, BellaBot, and KittyBot. SoftBank Robotics' products are deployed across various industries, including healthcare, automation & manufacturing, automotive, logistics & supply chain, defense & security, retail, and education. SoftBank Robotics Group invests heavily in embodied AI research, focusing on enhancing human-robot interaction, cognitive learning, and emotional intelligence. The company has embraced innovation through collaborations with research institutions and AI developers to accelerate capabilities in real-time processing and autonomous decision-making. For instance, in January 2025, SoftBank Robotics Australia formed a strategic partnership with McLaren International to enhance facility management in the Australian hospitality sector through robotics and AI automation. This partnership focuses on driving innovation and improving guest experiences by integrating SoftBank’s advanced cleaning robots.

ABB (Switzerland)

ABB is a global leader in robotics and automation, offering a wide range of embodied AI robots for the automotive, aerospace, construction, and healthcare sectors. The company provides several industrial robots, such as the GoFa, Yumi, IRB 6700, IRB 1300, and IRB 1100, designed to produce complex parts with high speed and precision. ABB also offers its RobotStudio Suite software, which allows users to program and simulate robotic operations for additive manufacturing, making the entire process more efficient and cost-effective. ABB serves a wide customer base, especially in the automotive, electronics, and logistics sectors. ABB’s strategic direction in the embodied AI market emphasizes organic growth through innovation, portfolio diversification, and intelligent automation. The company is focused on advancing its range of AI-integrated robots, such as its GoFa cobots, to deliver enhanced autonomy, precision, and adaptability across dynamic industrial environments. Through continuous investment in AI-driven technologies and seamless human-robot collaboration, ABB aims to strengthen its position in high-growth sectors like electronics, automotive, logistics, and general manufacturing.

Market Ranking

The embodied AI market is a fast-evolving market with several top players leading innovation and driving adoption in various industries. Top players such as SoftBank Robotics Group (Japan), ABB (Switzerland), TOYOTA MOTOR CORPORATION (Japan), KUKA AG (Germany), and Boston Dynamics (US) hold a leading position in the global market through the offering of humanoid robots, industrial robots, and cobots that are used in various verticals such as industrial automation, healthcare, and logistics and supply chain. These top five companies hold 19–28% of the market, resulting in a fragmented market.

SoftBank Robotics Group leads the embodied AI market with humanoid robots like Pepper and NAO, known for emotional AI and interactive learning in service and healthcare. ABB excels in industrial and collaborative robots using AI-driven precision systems for manufacturing and medical automation. TOYOTA MOTOR CORPORATION integrates robotics into mobility solutions for elderly care, emphasizing safety and adaptability. KUKA AG specializes in intelligent cobots and robotic platforms for smart factories, backed by AI control software. Boston Dynamics is recognized for agile robots like Atlas and Spot, used in logistics, defense, and construction. These companies collectively dominate the market through diverse portfolios, advanced R&D, and a strong focus on high-growth verticals, driving innovation in real-world robotic applications.

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