Being denied a chance in the Walmart Marketplace may be disappointing- more so when you are about to take your ecommerce enterprise to the next level. Walmart has high standards to secure its customers and secure the best sellers on its site. The good news? The majority of rejections occur due to fixable problems. The knowledge of typical causes of refusal can place you at a serious advantage when you make another attempt. Apart from that, you can always seek professional assistance from services providing Walmart seller account registration.

The following are the most frequent causes of rejection of applications to Walmart Marketplace and the corrective measures.

Reasons Why Your Walmart Seller Application Is Denied and How to Fix It

1. Absence of Documents of Business Verification

Walmart demands that sellers demonstrate that their business is genuine. Lost or wrong papers are usually immediately rejected.

How to fix it:

Make sure to provide proper and full documentation, such as verification of EIN, business tax ID, registered business name, W-9 (sellers within the US), and licenses (state or federal). Everything has to be correct according to your official records.

2. Incomplete Business Information

Any inconsistency in documentation, like a difference in names, addresses, or contact information, is a red flag.

How to fix it:

Use the same business name, address, and telephone number in all papers. In case you are operating under a DBA, then make sure that it is registered and replicated on your application.

3. The Lack of Ecommerce Experience

Walmart prefers those vendors with a history of ecommerce.

How to fix it:

Get experience on other sites like Amazon, eBay, or Shopify. Keep great sales records, good reviews, and include links to other of your online stores when reapplying.

4. Bad Quality or Smuggled Goods.

The selling of rare, counterfeit, or dangerous products will result in criticism.

How to fix it:

Read the list of prohibited products in Walmart. Ensure that the products are safe and of a quality standard and have valid GS1 barcodes or GTINs.

5. Poor Fulfillment Abilities

Walmart expects fast, reliable, and prompt delivery.

How to fix it:

Offer competitive shipping (better 2-day), implement Walmart Fulfillment Services (WFS), or locate other reliable third-party logistics providers. Prepare to accept large orders and returns.

6. Poor Pricing Competitiveness.

Walmart is consumer-oriented. The price difference in other marketplaces can damage your application.

How to fix it:

Competitor pricing of research and change strategy. Price competition, packages, and bulk pricing too as well as the use of repricing tools to match the competition.

7. Negative Seller Reputation

Approval may be affected by poor ratings or complaints on other platforms, which have not been properly addressed.

How to fix it:

Become more responsive to customers, answer questions faster, minimize the rate of returns, and create more positive reviews before reapplying. It is necessary to meet the fulfillment standards consistently.

8. Email Address Is Not Verified Or Generic

Having a free email service will show that your business is not professional.

How to fix it:

You can use a business email address using the domain name and make sure that it corresponds to your legal documents.

9. Multiple Seller Accounts

Walmart does not permit the opening of multiple seller accounts unless it has a legitimate business purpose.

How to fix it:

In case you require several accounts, make sure that they have different contact information, management, and product categories. All accounts should have good performance indicators.

10. Disregard of Terms and Policies of Walmart

Lack of adherence to the policies of Walmart on the marketplace can result in rejection or suspension.

How to fix it:

Thoroughly examine Walmart's selling policies, standard of returns, and ethics. In case of refusal, seek feedback and correct where needed, and apply again.

How to Reapply Successfully

When you were rejected by your Walmart seller application, do not hurry to resubmit the application. Initially, find out potential problems, fix all mistakes, enhance your online presence, offer competitive pricing, and complete a clean and accurate application with professional qualifications.

It is definitely possible to get approved in Walmart Marketplace, as long as the preparation is made and the details are considered. If you need help with Walmart seller account registration and other prepearations, consider getting in touch with Walmart account management services.