The advertising industry is in the thick of innovation and digitization. With advanced advertising tools and practices, the industry is witnessing great change. Another concept that has gained popularity in the ad world is self-serve advertising. In a nutshell, self-serve advertising automates the process of ad selling and purchasing, ensuring maximum direct sales for publishers.These days, you can easily find some of the best self-serve ad manager portals with new-age tools and technology to optimize and automate the ad-selling process. As a publisher, you can benefit a lot from these portals. Here are some of the benefits offered by self-serve advertising portals:
Complete Control over Ad Sales
One of the biggest challenges covered by self-serve advertising is the elimination of manual intervention in conventional advertising. The pressure on advertisers as well as publishers to agree to a common ground with several rounds of negotiation is eliminated. With self-serve advertising, the publishers have the power to put up their ad space at a fixed price and sell it to a mass of advertisers who are ready to pay the price.
Save Time and Control Costs
Self-serve advertising portals deliver on their claim of optimizing sales and purchase of ads. As there is no need for a sales representative to negotiate advertising deals, it saves a lot of money and time. On the other hand, direct purchase of ad inventory allows advertisers to set up their ads quickly and pushes the advertising campaign in a much smaller time frame.
There is no set formula to get maximum campaign effectiveness. That's why a lot of trial and error is involved in the process, especially with demographic, geographic, and other campaign metrics. With self-serve advertising, advertisers can amend these metrics at any time while the campaign is live to ensure maximum ROI. Advertisers take targeting options very seriously these days. So, as a publisher, if you give them access to get real-time updates about their ad campaign, you are in a better position to crack better deals.
Self-serve advertising is surely a one-stop destination for advertisers to work on their campaign schedules and make changes as needed. As the self-serve portal allows them to have all-time access to their ad account, making real-time changes to ad campaigns becomes very easy. It also allows advertisers to experiment with their advertising strategies to know what works best for them. They can try a variety of permutations and combinations when it comes to their advertising without spending a hefty amount of money.
Wide range of customers for publishers
One of the biggest limitations of conventional advertising is that publishers do not get a wide pool of customers to sell their ad inventory. With self-serve advertising, the ad inventory gets exposed to a huge set of buyers. So, there are many contenders for the ad space. It helps publishers earn more.
Self-serve advertising is on the rise and reduces the dependency on conventional ad sales practices. It is for the benefit of publishers and will gradually replace traditional advertising approaches.