In today’s date, understanding what the customers desire is the priority of the publisher. They do an intense field study and run multiple promotional activities to figure out the expectations of today’s readers of any specific genre and content. At White Magic Studios, a renowned London-based self-publishing agency, the professionals work rigorously to keep their teams updated about the shifting trends from getting pulled by the presentation of the author to an impactful cover design.
Whatever might be the reason, when you have decided to self publishing book, start by collaborating with a reputed agency offering myriad services to peacefully publish the book under the constant monitoring of experts.
However, as the writer and investor for self-publishing a book- you should be well –aware of the expectations of today’s writers when shopping book. As a matter of fact, at the end of the day, all you want is to see a happy sales figure.
Here are the 4 things that readers expect while they shop for a book—
A captivating cover design
Unlike the readers of yesteryears, today, most readers find the motivation to buy the book if the book cover designers UK successfully create their magic on them with a jaw-dropping cover design. Despite the content and the popularity of the author, the impact of the cover designs and the efficiency of the designers create more sales opportunities.
A Blurb works better than introductions
Think out of the box and instead of putting an introduction on the back cover, give a blurb. Along with some of the best reviews, ratings and remarks, having a blurb, enhances the popularity of the book among readers.
EBook versions of the book available or not
Readers have two major segregations. One will always stick to buying a book while the other will download a Kindle version to read on their device. From book cover design to childrens book illustration, you can keep them all there at the eBooks.
If you choose to sell on Amazon, share a sample of a few pages and let readers download the samples to create an instant hype. The maximum number of readers buy the eBooks or paperbacks soon after scanning the sample pages.
Discounts received on Amazon
Anyone appreciate shopping for anything with a huge discount. Unlike the bookstores, Amazon and many online bookstores are capable of offering discounts of a minimum of 20% and even more of the MRP which pulls more traffic for conversion.
Let your marketing consultants provide proper suggestions to make the book more attractive to the concerned readers.