SEED & SPROUT
Supporting health & wellness startups to go from ad hoc marketing to structured growth.
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About
About
Partnering with early-and-growth-stage health and wellness companies to bring structure, clarity, and momentum to marketing.
My work sits at the intersection of strategy and execution, defining positioning, building systems, and leading the channels that drive growth.
I’m typically brought in when marketing is already in motion, but needs ownership, sharper direction, and a more scalable foundation.
From brand and lifecycle to partnerships and collaborations, I focus on building the pieces that compound, so growth becomes consistent, not reactive.
Services
Services
Marketing Leadership (Fractional)
Marketing Leadership (Fractional)
Step in to own and operationalize marketing, aligning priorities, managing execution, and building the right team and systems. The marketing right-hand for the founding team who need support.
Growth Strategy & Positioning
Growth Strategy & Positioning
Define market positioning, messaging, and go-to-market approach rooted in customer and market insight. Delivering a clear roadmap tied to growth.
Partnerships & Collaborations
Partnerships & Collaborations
Develop structure and execution plan for B2B and brand partnerships, referral programs, and co-marketing initiatives that accelerate trust and acquisition.
Lifecycle & Content Systems
Lifecycle & Content Systems
Build the infrastructure behind marketing, including content production, channel optimization, experimentation frameworks and performance tracking with a focus on scale.
Ways of Working
Ways of Working
Retainer
Retainer
For clients that require cross-collaboration, on-going strategic development and execution, relationship ownership, an hourly or weekly retainer allows integration into the business and the feeling of bringing on an in-house employee.
Project-based
Project-based
For specific problem statements or contained outputs, a single project with clear specifications, timeline and deliverables is a lower-commitment, efficient option.
Clients & Experience
Clients & Experience
Built Partnerships from Zero
Built Partnerships from Zero
Designed and launched a full partnerships function in 90 days; building a 150+ partner pipeline and closing 14 deals across integrations, rewards programs, and co-marketing.
Structured Growth Engine
Structured Growth Engine
Brought clarity, ownership, and performance discipline during a rebrand, aligning team, channels, and resources into a focused, KPI-driven marketing function.
Refined Brand
Refined Brand
Led brand and messaging overhaul grounded in customer insight, driving 46% MoM growth in reach, 130% QoQ growth in partnerships revenue, and 50% growth in practitioner channel.
Developed Events Channel
Developed Events Channel
Developed multi-city event program, including coordinating strategy, marketing and day-of logistics. In collaboraiton with brand and venue partners. Created a playbook for ongoing events strategy.
GET IN TOUCH
GET IN TOUCH
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