Develop endomarketing strategies to channel corporate communication towards the achievements of objectives
My work includes:
Development of a marketing plan
Elaboration Benchmarking
Acquisition of new clients
After-sales follow-up
Content development for social networks
Since February 2020 until May 2022
Oracle Demand Center Production Analyst responsible for the coding and setup of digital marketing assets according to the client's request (Oracle) supporting the LAD region, Spanish, Portuguese, and English language campaigns covered. Support and promotion of internal projects such as platform training, communications support, social and enterprise campaigns, strengthening and meeting the objectives of the team, the client, and the company.
My primary production responsibilities include:
· Email and newsletter communication to Oracle prospects, customers, and partners.
· Engage email template creation for use by Oracle sales reps.
· Digital asset landing pages.
· Event registration pages.
· Nurture marketing campaigns.
· Web pages and microsites.
— Content production and configuration using Oracle products: marketing automation system (Eloqua), and the EMS / Email / Landing Page Execution tools (Marketing Template Builder, Tracking URL and Event Compliance Generators, Cloud Marketing Resource Management).
— Implement strategies emphasized in customer service, to improve their experience and the production time of the work carried out for them.
— Develop different templates in JavaScript, HTML, and CSS at the request of the client's needs.
— Generate continuous improvement strategies for the benefit of the client in terms of time reduction, and process optimization through the applied code.
— Use of tools such as Photoshop and Illustrator.
Since November 2022 until Now
Marketing Automation Analyst (Avianca Account)
My main responsibilities include:
Use marketing automation software for designing email campaigns, web push, app push, and SMS, mainly software such as Adobe Campaign Classic and Sales Force among others.
Data analysis, metrics, and performance reports
HTML and CSS programming.
project management skills to manage multiple projects at the same time, able to establish deadlines, assign tasks, and ensure that projects are completed on time.
Capable of communicating ideas clearly and effectively, both verbally and in writing.