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Website Design News Roundup
An Effective Website Requires 90% Marketing and 10% Web Design
No business builds a website just to build a website. It’s expensive so it better provide a lot of value. That’s why I say an effective website requires only 10% web design but 90% marketing.
That’s because web design in itself is pretty useless. An amazing looking or functioning website isn’t enough. Those are the two big things web design focuses on too.
Form and function are only important as long as it helps a business meet its goals. That’s why I’m a big proponent of balancing the art and science of web design.
The form (or art) of a website is about 10% of the purpose and the function (or science) of it is the other 90%.
Of course, these numbers are absolutely not scientific but I put in terms of 10/90 to stress the importance of everything that goes into designing an effective website. Often times cheap web designers will charge you for web design only. They’ll whip up a nice looking website for you and charge you $500 to $1,500 but that doesn’t do you any good. It just costs you money.
10 Tips for Web Design That Drives Sales
Every business owner wants a website that encourages visitors to take the next step: buy or contact. This step is called conversion, and it’s the moment your lead converts to become a customer. If your website has a lot of traffic but few conversions, you need to identify why.
It's true that many factors may contribute to the problem. Believe it or not, web design can have a powerful impact on buyers and their choices. Studies show product assessment takes about 90 seconds. Users grant websites a fraction of that time: less than eight seconds. Those first impressions are about 94 percent design-related. What's more, about 75 percent of users will judge your brand credibility based on your website design.
How Auto Trader improved web design to support digital business
Auto Trader UK has used the InVision design tool to help it prototype website designs without having to spend time and effort developing wireframe models.
Learn how to manage and capitalize on big data as well as the latest developments and use cases of Hadoop, Apache Spark, MapReduce and NoSQL.
Efficient development of new features for its e-commerce website is core to the company’s digital business, as the company shifted from a traditional classified car magazine to an online platform for buying and selling vehicles.
In June 2017, CEO Trevor Mather outlined in the company’s annual report how digital initiatives would play a key role in growing the business.
“As part of the group’s digital culture, incorporating an agile and lean working ethos, we have continued to find ways of operating more efficiently while ensuring that teams are truly data-oriented,” said Mather in the report. “We therefore took the decision to assign every team their own dedicated data analyst, embedding data practices fully across the organisation.”
13 Tools for Responsive Web Design
Responsive web design ensures a site renders well on different devices and screens. Use responsive design tools to make sure your users have an optimal viewing experience.
Here is a list of responsive design tools. There are tools to build responsive web page elements, and tools to test your design on a wide variety of actual devices and screen sizes. There are premium and free tools.
Tools for Responsive Design
Responsive Design, Responsively Illustrated. Created by James Mellers of Adobe, this simple tool allows users to play with an illustrative example of responsive design. Resize your browser window to see the types of size constraints you’ll be utilizing. Price: Free.
Bootstrap. Build responsive, mobile-first projects on the web with one of the most popular front-end component libraries. Bootstrap is an open source framework for developing with HTML, CSS, and JS. Quickly prototype your ideas or build your entire app with Bootstrap’s responsive grid system, prebuilt components, and plugins built on jQuery. Price: Free.