MBUR is a deliberately simple, affordable, driver-focused electric car platform built around the idea that an EV doesn't need to feel like a rolling computer. It takes the basic philosophy of an inexpensive old-school sports coupe/hatchback and rebuilds it around a modern EV skateboard.

The core MBUR would target roughly $20,000–$23,000, with about 200 horsepower, rear-wheel drive, and roughly 200 miles of real-world range. It uses a skateboard-style battery pack, likely LFP because cost, durability, and longevity matter more here than maximizing energy density.

The performance target isn't "EV supercar." Two hundred horsepower in a relatively compact RWD chassis is enough to make the car genuinely fun without requiring massive tires, brakes, motors, or battery cooling systems.