About Us

About Us

Dorian Menard is an SEO consultant based in Perth, Western Australia, and the founder of Search Scope. He has worked in SEO since 2013 and specialises in local SEO, multi-location SEO, national SEO, AI SEO and Google Business Profile reinstatement for Australian brands.

Dorian started working full-time in SEO in 2013 and spent the years to 2021 working for various SEO and web agencies in Perth before founding Search Scope. That agency experience shaped the model: the person a client meets on the discovery call is the person running the campaign, not a salesperson who hands the work to a junior after signing. 

He writes about local and multi-location search, Google Business Profile policy, and how AI assistants decide which brands to recommend, at searchscope.com.au and dorianmenard.com.

The team

Search Scope is deliberately lean: a founder plus two specialists, with no account-manager layer and no outsourced delivery.

• Dorian Menard, Founder and SEO Consultant: leads strategy, execution and reporting on every engagement. LinkedIn profile

• Matt Brendan, Senior Developer: technical SEO implementation, schema and structured data, and performance work that touches the codebase

• Sunil Verma, Assistant, AI Automation: builds the internal AI workflows that keep reporting, monitoring and outreach running without becoming a black box

How we work

Three principles run through every engagement. Founder-led, not account-managed: you work with Dorian directly. No lock-in contracts: month to month from day one, cancel with 30 days notice, no termination fees. Real data, no vanity metrics: reporting is built on geo-grid rank tracking, organic rank tracking and in-house AI visibility monitoring, so claims about visibility are measured rather than asserted.

Why the entity approach

Most SEO problems that look unrelated, a ranking plateau, a suspended Google Business Profile, an AI assistant that never names the brand, usually share one root cause: the web does not agree on who the business is. Search Scope treats Google Search, Google Maps and AI assistants as surfaces of that single entity problem, which is why local SEO, national SEO and AI search visibility are run as one strategy rather than sold as separate products.

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