Search Engine Optimisation is the process of obtaining a site to the top of search engines such as Google and Yahoo. It is not the same as Search Engine Marketing. Search Optimisation targets website usability and the appeal of the website to its target audience. Some of the factors that can affect Search Engine Optimisation includes;

The location - the keywords are the core element of Search Engine Optimisation. Good keywords produce high rankings and lower costs. Google AdWords is the only way to bid for relevant keywords and this is a highly competitive field.

The content - content provides a snapshot of the internet and users want a website with content that is relevant to their needs. Organic SEO is based on the quality content that targets the most popular search terms and structures. Organic SEO relies on employing a clear and concise structure in order to meet the requirements of search engines.

The size of the website - SEO provides tools to make the best use of available space. Small websites struggle to achieve the traffic and rankings required for a high ranking site. Unless the content is extremely effective, it needs to be rewritten in the full context of what the user is looking for.

Search engine optimisation will not make your website profitable overnight. You have to invest in good articles, videos, blogs and other forms of content to make your website attractive to the search engines. Search Engine Optimisation is a method of increasing traffic and optimizing your website for the search engines. This content can be written by an SEO or an article writer.

You will need to get into the habit of writing the Meta Tags properly. The Meta Tag is a portion of the HTML code, which is placed before each link or within a website to link to your website. This Meta Tag will tell the search engines what the website contains, the location, size, theme and purpose of the website. Without the Meta Tag, search engines cannot understand your website.

Content is king and should be positioned properly within the website and displayed on the home page and the back button in case of a redirect to your website. Website SEO will include the creation of rich content, which will attract more visitors to your website and help the search engines to rank your website higher. Rich content is content that the individual clicks onto and remains on the site. People like content.

The basics of website marketing and optimization are knowledge, strategies and knowledge. Good SEO practices can be implemented with a little effort, but if the basics are ignored, the results will not be desirable. There are many examples of successful website marketing and SEO techniques and some of these techniques are discussed in this eBook.

The first thing you must do is develop a strong idea of how Search Engine Optimisation works. Search Engine Optimisation can take many forms such as, link building, content, product placement, etc. The first step is to create a website that has the most effective content and attracts the most traffic. This requires a certain amount of time and effort, but ultimately search engine optimisation will be successful.

When creating the content, it is important to have a specific focus of keywords with a keyword density of about fifteen percent. In order to achieve this, you need to hire a content writer who knows how to write content for Search Engine Optimisation. Even hiring an experienced writer can be expensive and you may still be able to achieve results with cheaper content.

If you are not familiar with the web and how to use it, it is necessary to become familiar with search engine optimization techniques and strategies. To increase traffic and rankings on search engines, you have to learn how to gain access to the right keywords and keyword density of fifteen percent. The keywords you are choosing should be relevant to your niche and not be a random selection.

So, Search Engine Optimisation is essential for your success, the cost involved is minimal but it will make a difference in the volume of traffic coming to your website. If you don't succeed, hire a professional to help you with your SEO campaign.