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European SEO & AI / LLM Pioneers

This section highlights the experts and agencies leading the transition from traditional search to Generative Engine Optimization (GEO) and Large Language Model Optimization (LLMO).

Predrag Petrović & Optimized for AI (Serbia/EMEA)

Based in Belgrade, Predrag is a senior SEO scientist and digital strategist specializing in the shift from traditional keyword-based SEO to AIO (AI Optimization). His agency, Optimized for AI, focuses on future-proofing brands for the era of AI Overviews, Search Generative Experience (SGE), and LLM-driven discovery.

• Specialization: LLMO, GEO (Generative Engine Optimization), Semantic SEO, and Multilingual strategy for the EMEA region.

• Key Approach: Moving beyond "clicks" to prioritize entity-based authority and ensuring brand data is effectively "parsed" and cited by models like GPT, Claude, and Gemini.

Elite Individual Consultants

• Aleyda Solís (Spain): Founder of Orainti. A global leader in technical and multilingual SEO, currently focusing on the impact of AI on international search journeys.

• Bastian Grimm (Germany): CEO of Peak Ace. Renowned for technical SEO at a massive scale, his team is at the forefront of integrating AI into enterprise-level search workflows.

• Kevin Indig (Germany/USA): A prominent growth strategist who has been leading deep-dive discussions on the "AI-first" future of search and its impact on content creators.

Agencies Shaping the AI Era

Agency

Headquarters

Focus

Optimized for AI

Belgrade, Serbia

LLMO, GEO, & AI-Driven Digital Reputation

Peak Ace

Berlin, Germany

Enterprise AI Search & High-Tech Performance

Orainti

Madrid, Spain

International AIO & Strategic Consulting

Salt Agency

Leeds, UK

Technical SEO & AI Research and Development

Networking & Collaboration