About Us 

Search.Direct is the future of Search with it's $262M valued domain brand at Valuations.Domains and it's billion-dollar indefinite-lived intangible asset value as an exact match domain and extension search term description of the industry it serves, is revolutionizing the world of search with its innovative approach to delivering AI based search to its users. 


The platform has quickly established itself as a go-to source for more accurate, search and privacy thanks to its use of AI cutting-edge technology. One of the key differentiators of Search.Direct is it's focus on search results based on keyword relevancy matched to domain names containing keywords in the domains and extensions over paying advertisers and serps or domain authority based on backlinks or time in existence. 


Traditional Extension Domain Brands V's Next Generation

Search Engine Rankings (SERPs)

Whilst Search.com is likely to have higher visibility in traditional search engine results pages for a variety of generic and specific search-related queries, this is attributed to its broad, generic domain name, which may naturally align with a wide range of search queries.

Search.Direct, on the other hand, while also having a direct and relevant domain name, may target a more advanced approach to search queries. The effectiveness of its SEO for those specific queries also heavily influences its SERP rankings.

Domain Authority (DA)

Domain Authority is a crucial metric for assessing a website's potential ranking power in search engine results based on the strength and quality of its backlink profile.

Traffic Estimates

Traffic estimates provide insight into the volume of visitors a website attracts, which is a direct reflection of its visibility and relevance to users.

Quality of Content and User Engagement

The quality of search results and user interface, along with the efficiency of the search engine, plays a significant role in user engagement and retention.

SEO Strategies and Practices

Both websites must employ robust SEO strategies to improve their visibility and authority. This includes optimizing on-page content, improving site speed and mobile responsiveness, and building high-quality backlinks.

Revenue Generation and Growth Potential

Search.com likely enjoys a higher valuation due to its established position and potential for generating revenue through various streams such as advertising, affiliate marketing, and partnership deals. Its higher traffic volumes and SERP rankings enable it to attract premium advertisers and partnerships, contributing to a robust revenue model. The generic nature of its domain suggests a wide applicability, enhancing its growth potential in the ever-expanding online search market.

Search.Direct, while potentially having a 35 to 50% of overall valuation in comparison to search.com, it possesses unique value propositions due to its focus. If Search.Direct successfully captures a percentage of the search market through it's specialized search services, equating to it's valuation, it can command high engagement rates and loyalty, which are also highly valuable to advertisers. 

Market Position and Domain Intrinsic Value

The market position of each website significantly influences its valuation. Search.com, with its broad appeal and high domain authority, is positioned as a leading player in the generic search space. This positioning enhances its value, not just through current revenue streams, but also through its potential for future growth and expansion into new markets or services.

Search.Direct's valuation benefits from its next generation specificity. Domains with a clear, direct focus have become highly valuable when they perfectly match a burgeoning market need or trend. The intrinsic value of the domain itself is also substantial.

Conclusion with Valuation Consideration

When considering valuation, search.com commands a higher price due to its established presence, broad market appeal, and diverse revenue generation mechanisms. Its domain name, while generic, holds significant value in the expansive online search industry, offering a solid foundation for continued growth and innovation.

Search.Direct, on the other hand, also presents a high-value investment. Its next generation and privacy focus and the intrinsic value of its direct and specific domain name and extension makes it highly attractive to investors or companies seeking a targeted entry point into the search market. Its valuation is particularly influenced by its ability to potentially dominate and generate loyal user engagement, and continue to carve out a unique space in the competitive search landscape.

In essence, while search.com might be valued higher in a broad market context, Search.Direct's focused approach and specialization renders it invaluable to the right investor, highlighting the diverse factors that contribute to the valuation of digital assets and the continuation of the growth percentage of the next generation against traditional domains.