Search Engine Optimisation is a method of web search that aims to increase your visibility online. It provides you with a personalised website in the search engine results pages (SERPs). This is achieved by optimising your website's content, title and tagline. It also boosts your page rank by taking specific actions like adding meta tags, adding backlinks, submitting the content to various directories and writing articles.

Many internet marketers believe that Search Engine Optimisation is a way to increase your web traffic. SEO is not a strategy to drive a lot of traffic to your website but to improve your ranking on the SERPs. Some webmasters think that it is a technique that boosts their website's sales. On the contrary, Google is pretty clear that Search Engine Optimisation should not be considered as a sales strategy.

A lot of different methods exist that have SEO in their name but are not related to internet marketing strategies. All methods or techniques are designed to enhance the visibility of a website in the SERPs.

Every time a keyword or term is typed into a search engine's search box, a listing is displayed. This listing is called the SERP. The SERP is just like the yellow pages directory where there are many listings for a particular keyword or term. The listings are sorted according to popularity, which makes it easier for searchers to find your website quickly.

In order to rank higher on the SERPs, you must have relevant content that has been optimised well and submitted to directories. You will need to submit your website content to several sites for their users to see your link. If they see your link, they will click on it and visit your website.

There are many different ways to get on the SERPs. One way is to use the pay per click program that is offered by many web marketers. This method will pay you a fixed fee each time someone clicks on your advertisement.

Another way to get your website listed on the SERPs is through use of Link Building and Search Engine Optimisation. These are both natural processes that happen naturally without any help from the website owners. It is up to the website owner to discover these activities and share the information with his/her readers.

You can also get listed on the SERPs using various social media websites. This method is not a natural process because it involves creating new accounts on a number of different social media sites. Social media is not a natural search engine marketing strategy.

There are some methods that work best for some people while others do not like them. This is why you need to research various SEO methods and try out what works best for you. Knowing the pros and cons of the different SEO strategies is important to ensuring success in any business venture.

Many of the strategies used by some SEO companies may cause confusion to those who are not aware of what they are doing. If you are new to internet marketing, these methods may cause you a lot of grief if you are not aware of how they work. Hence, it is always best to consult someone who is better equipped than you are to handle this type of matter.

One way that many people use is pay per click advertising. The sites that are listed on the SERPs use advertisements to show their target audience to your website.

The beauty of SEO is that, unlike other advertising techniques, you can put up just about anything on the SERPs. Your website can contain links to other websites or can have a pop-up ad or maybe even a text advert.