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Make Your Site More Profitable Through SEO
Make Your Site More Profitable Through SEO
There are expert consultants that make their livings assisting website owners with search engine optimization. Does this mean you cant learn a few tricks to help you do your own SEO? Of course not! Just a little effort invested in optimizing your websites search engine performance can pay off big with higher rankings and increased traffic. Keep reading for ideas to optimize your search engine performance.
When setting up your site for SEO keep an eye on keyword density. You want to have your major keywords at about 3 to 7 percent of the total text. Anything higher than about 10 percent starts to look suspicious to the search engine as if you are using keyword stuffing to boost page rank.
Maximize the use of photos and images on your website to enhance your search engine optimization. Give each visual a short interesting caption containing your important keywords. One way that search engines rank images is by the text that surrounds them so make sure that this information is rich in keywords including any titles or headings you may use
Submit your site to major search engines. This may seem like it is an obvious step but many site owners believe that a search engine will link to you if someone searches a certain keyword. While this may be true you may not be the first on the list or even on the first page. Optimize this strategy by paying a small fee to the search engine and get your site on top of the results.
When creating anchor text on your site links and on incoming links you can boost your search engine rankings by varying the text content of the links. If the anchor text on every link is the same it can hurt your rankings as it looks like an automated program. Varied links appear as the work of many different people and are rated more highly.
Have your page linked within Yahoo and other directories. Having your page linked from those shows the engines that your page is related to the content that is included in that portion of the directory. Its not a huge boost but it does add a little bit to your overall rankings.
To get the best possible search engine rankings learn all you can about social website marketing and take full advantage of the free advertising opportunities. This includes more than just Facebook Yelp and Twitter. There are a large number of social networking sites out there and some of them are geared toward certain topics. Use those that have relevance to your business sector and take advantage of the opportunities they provide to create awareness and facilitate better search engine optimizaiton.
Include quality keywords on your pages URL. Using a website URL that is full of numbers or other things that most people wont be searching for will cause your page to not rank as highly as it should. Include the keywords that relate to your site to get more traffic.
Hansel and Grettle used breadcrumbs but you can use them much more effectively! Breadcrumbs are arranged in a row. They are links to other pages in your site. They provide a graphical clarification of how each of your pages relate to the root page and to each other page. They facilitate not just navigation but also search engine crawling.
Paid keyword services while costly can provide a definite competitive edge as you begin to narrow down your list of keywords for SEO. Wordtracker Keyword Discovery and SEO ToolSet are ideal for determining competitors keywords helping you select only the most effective keywords and also for suggesting new keywords. You might consider these tools at the outset while you familiarize yourself with SEO then unsubscribe when you feel more confident in your own insights.
Make proper use of the title tag. In the coding language of HTML the title tag is what your customers see at the top of their browser when visiting your site. It is also what drives many search engines so your customers can find you. Be sure your title is descriptive and contains your important key words.
When setting up the Title tag on the pages of your site you should leave off your company name unless it is a well-known name. Many people will not search for the name of your company directly and it could limit the number of hits that your site receives.
Make sure that the search engine is seeing the same thing that you or your audience is seeing. There are wonderful free websites which allow you to view your site in the eyes of a search engine so make use of them! You may be shocked at how little they actually index.
If you are serious about utilizing SEO techniques be patient. You will probably not see immediate results; it could take months for you to realize the benefits of your work. This is particularly true if your company is relatively small and if you have not been conducting business online for very long.
One tip to help with search engine optimization is to promote any blog post you write all over social media. Make sure it posts to Facebook Twitter and StumbleUpon. You can even use special apps to have it post automatically. That way if you are short on time it will post anyways.
Do not use too much Javascript because internet bots have a hard time understanding it. Even if your site only contains a small amount of it there is a chance that an internet bot will be confused and then ignore the whole block of code that the Javascript was included in.
If you are a business thinking about hiring an outside SEO company make sure that you vet them well. You will want to know what methods the company uses to get your site to rank high because there are SEO services that use tactics that major search engines frown upon. If the company practices what is known as Black Hat SEO it can get your website removed from the indexes of Google and others.
Before you select the keywords and phrases for your website be sure to do some research. Don't just pick the first few words that come to mind. It may well be that what you think is obvious is not what people searching on the Internet think is obvious. Use research tools to find out what keywords people really use.
As you can see building a SEO plan isn't difficult. It requires patience and understanding of how and why search engines rank things they way they do. Once you start incorporating these tips into your content you will begin to see your pages start to rise to the top.
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