2. Recorded presentations with the guest speakers are available on our YouTube channel.
Book: The Bonfire Moment
Co-authors: Martin Gonzalez and Josh Yellin
Guest Speaker: Martin Gonzalez
Date: Friday, October 24, 2025
Time: 12 to 1 pm Eastern Standard Time (EST)
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You can register here
What to expect in our book club events:
Introductions
Presentation of the book chapter by the author/guest speaker
Open conversations
👋Join us even if you haven't read the book chapter!
If there's a service design book you'd like us to discuss at one of our next book club events, let us know.
Author: Andy Budd
Guest Speaker: Andy Budd
Recap: YouTube video
Author: Karen Ball
Guest Speaker: Karen Ball
Recap: YouTube video
Co-editors: Mari Suoheimo, Peter Jones, Sheng-Hung Lee and Birger Sevaldson
Guest Speakers: Mari Suoheimo and Michalina Fidos
Recap: YouTube video
Author: Dave Gray
Guest Speaker: Dave Gray
Recap: LinkedIn post
Co-authors:
Peter Jones & Kirstel Van Ael
Guest Speakers:
Peter Jones & Kirstel Van Ael
Recap: YouTube video
Author: Sarah Drummond
Guest Speaker:
Sarah Drummond
Recap: YouTube video
Co-authors: Maria Giudice and Christopher Ireland
Guest Speaker: Doug Powell
Recap: YouTube video
Author: Alla Weinberg
Guest Speaker: Alla Weinberg
Recap: YouTube video
Author: Daniele Catalanotto
Guest Speaker:
Daniele Catalanotto
Recap: YouTube video
Author: Marzia Aricò
Guest Speaker: Marzia Aricò
Recap: YouTube video
Author: Naomi Stanford
Guest Speaker: Naomi Stanford
Co-authors:
Erik Flowers and Megan Miller
Guest Speaker: Megan Miller
Recap: YouTube video
Author: Ben Holliday
Guest Speaker: Ben Holliday
Recap: LinkedIn post
Author: Nathan Shedroff
Guest Speaker:
Nathan Shedroff
Recap: LinkedIn post
Co-authors:
B. Joseph Pine II &
James H. Gilmore
Guest Speaker:
B. Joseph Pine II
Co-authors:
Jeff Gothelf & Josh Seiden
Guest Speaker: Jeff Gothelf
Author: Joe Macleod
Guest Speaker: Joe Macleod
Touchpoint Article:
A Better Approach to Measure Service Experience
Co-authors:
Marzia Aricò Wim Rampen
Anna van der Togt
Daniel Letts & Liz LeBlanc
Guest Speaker: Peter Merholz
Author: Susie Wise
Guest Speaker:
Anne-Julie Vallée
Author: Jim Kalbach
Guest Speaker: Jim Kalbach
Recap: Blog Post
Author: Edgar H. Schein
Guest Speaker:
Antonio Starnino
Author: Andy Polaine
Guest Speaker: Andy Polaine
Guest Speaker: Jess McMullin
Co-authors:
Chris Risdon &
Patrick Quattlebaum
Guest Speakers:
Chris Risdon &
Patrick Quattlebaum
Recap: Blog Post
Co-authors:
Marc Stickdorn
Adam Lawrence
Markus Edgar Hormeß &
Jakob Schneider
Guest Speakers:
Markus Edgar Hormeß &
Karen Detken
Recap: Blog Post
The Service Design Book Club is currently organized by Arun Joseph, Elena Glebkovskaya, & Alena Liu.
Thank you, Céline Genest, for creating this website.
Also, special thanks to Haley Anderson, who co-founded the book club with Arun.