How Hotels are Thinking of Using Location-Based Services to interact with the Guests

Summary: Geolocation is a great idea to push offers to guests. But, hotels need to be mindful of using these location-based services just enough so that you do not end up frustrating the guests. The following article talks about how hotels can use location-based services with guests.

As per a survey, around three-quarters of hotels and resorts are planning to implement location-based technologies to their hotel bookings. Furthermore, some of the hotels have already added the ultimate benefits of geolocation-based advantages to their hotel bookings. Hoteliers are interested in using geolocation-based technologies since it entails a personalized interaction and guest location with all their customers, which is a unique way of welcoming guests in any hotel. Also, it can have a direct impact on the hotel’s sales and revenue numbers as well.

Adding geolocation offers, hotels can orchestrate the guest's stay in terms of promoting on-property amenities like food, beverage, or retail shops. This is more valuable for a hotel than data since it helps you to promote your services in a definite manner to the clients. Guests are only looking to stay at the hotel, but you can do more than that, sell your products, and leverage the location of a hotel to provide services that are relevant to a guest.

However, when looking for hotels in Baytown Houston, geolocation can be used in the right manner to make sure that guests receive the top services without cracking up their privacy. There are two things most important, this includes the relevancy and security of a customer.

Guests do appreciate hotels sending them customized messages about offers and discounts, but they are concerned about having their location/movement tracked at all times and concerned about sharing it on social media profiles. Guests do not want hotels to control their personal information just to better their experience. Although some of them are ready to share their personal information with hotels in exchange for tailored promotions, there are different age groups that allow such things and others do not. Millennials are ready and comfortable in sharing their location with the hotels and letting them track their current location at all times.

Compiling the guest data and using it in the right way can help hotels to enhance the guest experience. It is one of the biggest reasons why many hotel companies are investing money in such services and technologies. Since it requires hotels to update their infrastructure, there is a lot of capital required to undertake this process. Big data can help in carefully providing the hotel with the necessary information about the guests and deliver services that mean something.