ny serious Internet marketer must include email campaigns in their overall marketing plan. Over the years, email marketing has taken on a bad reputation due to spam's rapid growth. Many Internet marketers stopped using email in their online marketing because they were afraid of being accused of spamming. Not all email marketing is spam. Email marketing can still be effective as long as you follow the rules regarding spam.

Marketers should create their own email lists to avoid spam. It should be "double-opted in" to avoid spam. This means that each customer opts in to your list and confirms their consent by signing up for it. The first step in any email marketing campaign involves building a targeted list. There are many ways to build an email list, some of which are good and some that are not superintendent email list.

How do you build an email list? Some people will either purchase an email list through their contacts, or through a list broker. This method is not something I like and would not recommend. It is very unlikely that anyone on your list will know who you are and may not be interested in the content you are promoting. They will likely delete your marketing material. Worse, they might report you for sending spam. Unsolicited email recipients today are often quite militant. Many Internet service providers have spam filters that block the delivery of marketing pieces to intended recipients.

It is a better way to create your own opt-in lists from customers who are already in the business. Customers who have done business in the past with you are more likely to read your sales messages and do business with them. It might be a good idea to create an email newsletter that is of interest to potential customers or customers. You can then have them sign up for it. You can offer valuable content and other items that are of interest to your audience in an email newsletter. Plus, you have the chance to promote your products or services directly within the newsletter. To make it easy for your subscribers, include all relevant links.

Many service providers offer large lists and will send "solo ads", which are often sent to their clients. These lists can sometimes reach into the millions. This is because, even though they have millions of subscribers to their mailing lists, almost none of them actually read the email marketing sent to them. Many don't see them because they have been filtered by spam filters. These are actually just throwing away money.