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New Delhi: Media and entertainment company Zee Entertainment Enterprises aims to corner a dominant position in prime-time television viewership in the Telugu market, as the overall southern territory emerges as its fastest-growing cluster within the television business, a senior company executive said. The company, which decided to tell more positive, women-centric stories post covid, operates 14 channels across the Tamil, Telugu, Kannada and Malayalam regions, and commands a 17% market share in the south currently.
Southern markets like their content, be it movies or television. The average time spent per user is highest in the south and our effort, since our entry 18 years ago, has been to understand where the viewer is moving and juxtapose that into our content," Siju Prabhakaran, chief cluster officer - Zee South, said in an interview. While the digital infrastructure improves and the region continues to see high penetration of mobile phones and the Internet, television will remain the first call of entertainment, the company believes.
The Star Maa clusters of channels operate in 3 genres of General entertainment, Movies and Music. It has distinct leadership in all three genres it operates Commanding a combined market share of 25% these channels own the largest share of Telugu television viewership. In the GEC category, Star Maa enjoys a 30%+ market share and is a dominant leader with the widest variety of programming. Star Maa movies is the biggest movies channel and Star Maa Music most vibrant and distinct youth destination.
The leading OTT platform aha, which offers only local entertainment, has partnered with the beverage brand Sprite in a co-branded partnership that is the first of its kind in Telugu-speaking states. The campaign entitled "Friday Night is perfect with Sprite and aha-100% Telugu Entertainment" was launched with the idea to position Sprite as the preferred drink during aha OTT consumption on Fridays. Consumers can buy the Sprite bottles carrying the aha logo and scan the QR code to access 24 hrs free of aha's unlimited entertainment. This offer is exclusive to consumers in Andhra Pradesh and Telangana for a limited period. The ad film runs around how Keerthi is dodging her parent's plan of attending a wedding just to chill at home watching a movie on aha with Sprite. The central insight in this campaign is how critical the Friday fix is for young consumers these days & how aha and Sprite give you that fix.
Launched with a promise to provide Non-Stop Entertainment, this partnership will be instrumental in allowing the audience in Andhra Pradesh and Telangana to access the high-quality local content offered by aha and experience the entertainment in their native language. Viewers can access the content free of cost and watch over 250 films with Blockbusters such as Bheemla Nayak, DJ Tillu, series, and original shows like Dance Ikon, Unstoppable for the first 24hrs and later choose from the multiple subscriptions offers on the platform starting from Rs 149.
Speaking on this engagement & co-branded campaign with aha, Keerthy Suresh, said, "I am excited to be associated with aha Telugu. This aha and Sprite partnership is innovative and helps Telugu audiences consume much more entertainment than before. "
Have you run out of ideas for what to do this weekend? We have the ideal Binge list of the best Telugu movies available on Aha. Whether it's Ravi Teja's action or Pawan Kalyan's super action or Mahesh Babu's charm to Nithya Menon's adorable acting skills, we've compiled a list of some of the best telugu movies on aha you shouldn't miss!
MUMBAI: Innovative concept presentation has always been the forte of Star MAA, No.1 Telugu entertainment channel and it is proved again with the recent launch of Ohmkar-hosted reality show Sixth Sense which has registered record TRP ratings.
Consumers can buy the Sprite bottles carrying the aha logo and scan the QR code to access 24 hours of aha's entertainment for free. This offer is exclusive to consumers in Andhra Pradesh and Telangana for a limited period. 589ccfa754
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