Let's Create A New Brand for SMS

In this project, you will create a comprehensive brand kit for a reimagined Schaghticoke Middle School (SMS 2.0). Your brand kit will include a new logo, color palette, typography choices, and a complete brand guide that explains your design decisions.

Your brand kit must include:

A new school logo that represents the values and mission of SMS 2.0
A color palette with at least 3-5 colors, including hex codes and explanations for why you chose each color
Typography guidelines showing the fonts you selected for headings and body text
A multi-page brand guide in Canva that documents all your design choices and explains how they support the school's identity

Rigid_Rules_vs._Aesthetic_Vibe__The_Great_Debate_Over_SMS_2.m4a

Steps to complete this project:

Please listen to this short audio podcast to learn how to choose your font's and colors for your SMS 2.0 Brand Kit project.

How To Create a New Brand Kit for SMS 2.0

The_Explainer__SMS_2.mp4

Steps to complete this project:

Review the project website and resources to understand what makes effective school branding
Research color psychology and typography principles using the materials provided
Brainstorm ideas for your new SMS 2.0 brand identity - what values and emotions should it communicate?
Create your logo design in Canva using advanced design techniques
Develop your complete color palette and typography system
Build your multi-page brand guide in Canva, explaining all your design decisions
Present your brand kit to the class, explaining how your choices support the school's mission
Remember: Every design choice should have a purpose! Be prepared to explain why you selected specific colors, fonts, and design elements, and how they work together to create a cohesive brand identity for SMS 2.0.

Assignment Directions

Choosing_Perfect_Brand_Colors.mp4

Choosing a Color Palette
and Creating a Brand Kit

Step 1: Add your Heading and Primary brand fonts on the top in the correct Font.
Step 2: Using Canva.com/colors, select a colorful brand kit that has a variety of colors and resembles an academic establishment.
Step 3: Change the color of the backgrounds on the slide.
Step 4: Name the color.
Step 5: Add the HEX Code to the bottom of the color area.
Step 6: Turn in the project by submitting the PUBLIC VIEW LINK above the Google Classroom Turn-in Button.
Step 7: Delete this slide.
Step 8: Export your Brand Kit as a PNG and add to your website

Grading Rubric

Brand Kit Grading Rubric - (100 points)

This project will be graded on the following criteria.

Project Completion (20 Points)

Does the final project look like the expectations of the directions? Did you do everything that was asked of you?

Completed on Time (20 Points)

Did you turn in the project through Google Classroom on time by clicking the Turn-in button?

Brand Kit Colors (30 Points)

Are you choosing colors to represent an academic institution? Does your project have 4 distinct colors and 2 additional colors (white & black) represented on the brand kit slide?

New School Fonts (30 Points)

Did you choose and share two new fonts that will be used for your graphics and website throughout the project?

Submit Your Canva File Thorough Google Classroom

Let's Create A New Brand for SMS

Your brand kit must include:

Steps to complete this project:

How To Create a New Brand Kit for SMS 2.0

Steps to complete this project:

Assignment Directions

Choosing a Color Palette and Creating a Brand Kit

Grading Rubric

Brand Kit Grading Rubric - (100 points)

Project Completion (20 Points)

Completed on Time (20 Points)

Brand Kit Colors (30 Points)

New School Fonts (30 Points)

Submit Your Canva File Thorough Google Classroom

Choosing a Color Palette
and Creating a Brand Kit