비즈니스데이터 분석 연구실 

The Business Data Analytics Lab at Soonchunhyang University conducts cutting-edge research on business data analysis to identify customer service needs and generate actionable business insights. Our mission is to advance innovative methodologies and models for service business analytics, contributing to both academic research and practical business applications.

Our research covers a broad spectrum of service operations and marketing issues, including big data-driven service quality, B2B marketing, and overall service management strategies. Additionally, we investigate the impact of emerging IT service technologies, such as social networking services (SNS) and mobile messengers, on businesses and society.

Beyond service business analysis, our research extends to technology management, examining how corporate ecosystems, knowledge management, and R&D management influence corporate capabilities and competitiveness.

Through rigorous academic inquiry and practical applications, we strive to provide valuable insights that drive innovation and enhance business performance in an increasingly data-driven world.