Using this information, will help provide a strategy to grow your brand and provide you with the right toolkit to integrate your brand's purpose, values, promises, positioning, and identity into your organization.

So if this is what you are looking for, a brand agency is for you. A one-time ad to promote one of your long product lines or a specific promotion is probably not best placed with a branding agency, but rather as a creative or advertising team.

Responsibility of a branding agency

A branding agency can be many things to many people. They can be your strategist, your creativity, your design team. But in general, the function of a branding agency is to create, plan, manage and measure its brand strategy.

It is about them becoming an additional "department" within your company, they must know and understand everything about you. They need to get under the skin of your organization and find out what makes it work. What are your goals, values, promises, how do you communicate with your target audiences and your employees?

They also need to understand their market, their competitors. What are your brands doing, are they stronger, do they work, how does your brand compare with the competition and the market?

It is from all this information that a coherent brand strategy can be put together and a growth direction can be achieved.

Specialize in brand strategy and brand identity

There are several areas that a branding agency specializes in, here are some examples:

· Research and analysis

· Naming

· Brand and portfolio-architecture

· Brand positioning

· Brand identity

· Design of the visual identity of the brand (includes the logo design)

· Brand guidelines

· Brand and management strategy

· Brand Communications

· Brand experiences

· Internal brand

· Re-branding

· Packaging design

It is these specialized areas that set them apart from your everyday advertising and design agencies. They have explored your brand and sought to develop your name and your business, not just one particular ad at any given time. Everything has been considered from the colors used in the logos, to the tone of voice used throughout the communications.

Why is it important to use a branding agency?

Throughout many of our articles, we have highlighted why it is important to have a brand, maintain a brand, and develop and grow your brand. What is important to note about all of this is that sometimes you cannot do this alone and that specialized help is welcome.

Your brand is what allows you to gain a competitive advantage, define a solid brand communications strategy and, above all, increase your reach and expand your target audience.

Choosing a branding agency to work with you can help you achieve all of this and more. You need to find the right brand agency for you, and sometimes this is not always the one that will tell you what you want to hear.

Some things to think about when choosing a branding agency :

· What is your experience, who are your previous clients, and can they show you your work?

· Do they have processes, procedures that they follow to guide you through the branding process?

· How do you interact with them and how do they interact with your customers?

· Budgets - Everyone should be upfront and honest when it comes to what a brand development might cost.

A branding agency will essentially help you figure out what it does to you. It will also shape your company's reputation, boost employee motivation, and inspire them to work for and support the brand.

And because branding is so important to growing a business, having brand specialists working for you can only strengthen your business in the long run .

Brand Audit

Strong brands are more profitable and increase the value of the company. They allow you to earn a premium, ensure customer preference in purchasing decisions, develop customer loyalty, reducing the cost of sales, and avoiding competition.

If your profits are falling and sales are not working, a brand audit will help you gain insight into the impact and performance of your brand in the marketplace and, most importantly, why it is not being met.

A brand audit is effectively a brand health check to identify and address problem areas with a net result that helps you turn things around and increase your profits.

Brands are like living entities with life cycles. They start with a lot of excitement and promise, grow, and eventually stagnate. It is at this stage of mature evolution that they potentially begin to lose relevance as customers move towards the latest novelty.

A brand audit check-up helps you monitor this cycle to keep your brand fresh and relevant and know when to revitalize or revitalize before sales start to fail.

What is a brand audit?

A brand audit is a comprehensive examination of a brand's current position in the market compared to its competitors and a review of its effectiveness. It helps you determine the strength of your brand along with your weaknesses or inconsistencies and opportunities for improvement and new developments.

Why do a brand audit?

Strong brands make more money. The stronger your brand, the more powerful your company will be. A powerful brand can inspire, captivate, and engage your audience and, consequently, dramatically increase your bottom line. However, even strong brands need a reality check or health check to keep them on the right track.

A strong and consistent brand means you spend less money attracting new customers. Your current customers keep coming back to you and you can charge a premium price for your products and services. A powerful brand also encourages referrals, whether online in the realm of social engagement or offline in physical form and therefore, they are a fundamental part of the brand and your profitability.

In the same way, a weak, disconnected, and out-of-touch brand will see your market backslide, sales drop, and eventually, you are put out of business.

A thorough brand audit will often reveal new growth opportunities for your brand and new ways to make your brand resonate with both the current generation and the new generation of target customers who will represent the long-term future of your brand.

A brand audit will help identify both the company and the customer's point of view in terms of:

· Strengths of company and brand resources

· Brand value

· Brand awareness in the market

· Brand deficiencies

· New trends and market opportunities

· External threats

· Development of new products and future profitability channels

· Competitive position in the market

· Perception, image, reputation, and attitude towards the brand in the market

· Effectiveness of brand management efforts

What are the results of a brand audit?

Essentially, a brand audit will reveal how the customer perceives your brand, how your brand compares to the competition, and how your brand has performed. The results generally support the following:

· Improve and focus brand and consistency management efforts

· Improve internal brand awareness of staff

· Sharpen marketing communications both online and offline

· Provide information about your brand architecture, business structure, and brand portfolio

· Evaluate and focus your brand positioning

· Ensure that your brand guarantee is consistent and generates a return on investment

· Provide direction for your brand in the future

· Ensure and increase the value of your brand/business through the consistent implementation of the recommendations derived from the findings of the brand audit.

…and more

Corporate Image Management

Do you need help with your strategy?

Together with our Branding team: we evaluate, create, and/or modify the Corporate Image of your SME. We create your brand and develop your visual identity.

In markets as competitive and changing as those of today, the Corporate Image is a definitive element of differentiation and positioning. Just as companies must adapt to changes with a speed and depth never seen before, in the same way they must adapt their image to transmit these changes.

Did you know?:

Data and creativity are powering the next generation in brand history. For centuries, humans have gathered to hear stories.

Storytelling is a powerful way to persuade viewers of buyers. It's true that humans still love stories, we love visual stories more than ever.

Our Branding Experience

Every company has a unique story to tell… Starting a business or developing a product requires a lot of dedication, sacrifice, and hard work. Then when the » supreme moment « arrives, you want the name to be nothing short of perfect. You don't want people to be intimidated by the name, you want your audience to be static and relate to your brand.

That's where we come in. We can help you find a name that sets you apart from the rest and reflects the identity of your business, a name that people remember and fall in love with.

Stand out: be brave, be brave, and be brilliant.

We like to keep things simple in a world that moves as fast as today. Complexity is everywhere. We have a clear goal: to give new companies and products an incredible name to be proud of. That's it. We are specialized in naming, so we stick to that. We design brands that speak to both the heart and the mind.

Your logo branding, colors, typography, and words you use together to create an image for your customer. A successful brand identity is visually meaningful, dynamic, and leaves a lasting, positive impression. It is what separates you from your competition.

As a marketing & branding agency, everything we do is focused on branding and strategy. We have extensive experience developing brand strategy, creating logos and establishing branding elements, developing brand guidelines for the application, crafting key messages and slogans, identifying all touchpoints, and then working with clients to roll out their new look. on all multiple platforms, both digital and print.

We work with clients in a variety of situations. It may be a start-up company looking to attract funds for a new idea; It could be an established company whose current brand makes you look dated and out of touch; Or you may need to have your packaging designed to be more distinctive, stand out on the shelf, and better represent the quality of what it contains.

Our branding experts follow a carefully thought-out approach, starting with your executive team, which is why at Scarlet Media Agency we are marking all commercial endeavors. By nature, the process of developing and designing a brand identity is collaborative.

We interview a variety of stakeholders to gather the information necessary to visually communicate the organization's distinctive values ​​and create a brand identity that is memorable and appropriate. As we develop the logo and other elements, we work very closely with you to ensure that we are accurately portraying your ideas and capturing your vision, improving our work as we go.

In addition to branding services, many clients need help with their messages, with a more concise, attractive, and informative copy for today's audience and suitable for a variety of channels and devices. Developing key messages is a critical part of building a brand.

We are 100% digital

Yes, we are.

That means that all of our communication is done digitally. We have a complete brand development process that works for us and our clients. We don't drift, we like to stay focused. The only input we require from our clients is at the beginning of the name development process and in the comment round.

Our branding services include:

· Development of a brand brief

· Logo design

· Development of branding elements: fonts, colors, and other graphic images

· Creating a brand style guide: standards and guidelines

· Creation of key messages, elevator pitch, taglines, and core value statements.