Crafting your content for optimal scannability

We all know it. We all skim through content. With our short attention spans, scannable content is a must. So come explore the seven elements that will help you create highly readable content.

It's a topic that is taking over in 2023- so it deserves double the the attention!  Here's a simple look at this emerging trends with the focus on marketers and content marketing. 

Episode 1

Episode 2

Email is the overlooked digital channel that continues to perform wonders -- for those who know how to leverage it. Are you leveraging an effective email strategy? Listen in on how to create messaging strategies to help make the most of your next email campaign. From email formatting to subject lines to user experience tips to landing pages, we cover that natural messaging flow - think waterfall! It's packed with the good stuff - promise.

Make no mistake, Email Marketing is the lifeblood of most businesses. And the demand for results keeps growing. Because email marketing is so critical, there are two episodes dedicated to it. Learn how to build your email strategy around defining a solid purpose and how to reverse engineer your email campaigns for the best, most profitable results. From the email list to the call-to-action to landing page strategies -- it's all front and center in this episode. Listen in for a special high-value tip at the end!

Don't spin your wheels with aimless posts, get focused on three specific methods that will help you create meaningful messages for your social media channels. Also learn about social media advocacy programs that are creating exiciting new forms of influencer marketing. Whether you're seeking lead generation or webinar registration or just want a better way to handle customer service, this episode is for you.

Before you pick up a camera or your smartphone or hire someone to, let's have a basic conversation on creating videos that do more. In this episode, you 'll learn how to tell a meaningful story with video scripting techniques, how to make certain you're on target with strategy prep tips and three ways to produce your video for maximum cost- and time-effectiveness. Lights, camera, action-based insights for your next video.

The decline of traditional advertising and the ad agency has been a sad, sorry event unfolding for nearly 20 years now. And it's just that a slow, death waltz, a bit clumsy and uncouth. Yet there are plenty of folks who refuse to let go, still clinging to the ideas of traditional, big brand awareness that just don't work today. Unprepped and raw, with a stream of consciousness style, I do hope you'll listen and share your thoughts on iTunes. 

Frequently Asked Questions are one of the oldest copywriting tools I know of, yet they are so perfect for today's digital and content marketing. Discover how to make the most of FAQs online and off. This episode is loaded with useful tips and tricks. Plus you'll learn how they work much like the artificial intelligence tools of today!

Content marketers use personas to develop a profile of an ideal customer and an understanding of their emotional needs and pain points. Learn how Seth Godin helped me take this to a new level and why you need to look deep to discover what’s really affecting your personas. As an added tip, here's a link to Seth's Startup School - the most amazing learning experience on business.

It's a big mistake to think content writing and copywriting are the same thing because each has a distinct purpose and outcome. So learn the difference and how they actually work together in an ingenious codependent way to make your marketing messages successful. 

Looking for great ways to write headlines? Check out this course on Udemy. 

Learn about the 4th theme in the Say The Write Things thesis - Be Authentic. And get some basic insights on persona development, SEO tricks and an important concept I picked up from Gary Vaynerchuk. Most importantly listen to Oscar Wilde, be yourself, everyone else is taken.