JOURNAL

1. Performance of path analysis for Customer satisfaction with the services of LIC branch, Virudhunagar.

2. Prediction of LIC Customer Satisfaction in Virudhunagar branch

3. Attitude of Customers Towards CRM factors in Private Life Insurance Companies.

4. Awareness of College students towards Bharati Airtel Open Network.

5. E-CRM in Life Insurance Corporation of India.

6. Servqual Analysis: An Assessment of Customer Perception in Life Insurance Corporation of India.

7. Communication via Internet– A study among Post Graduate Students.

8.  E-learning: A Study on NPTEL Course among College Students with Reference to Virudhunagar District. 

9. Cashless Bank Transactions in Empowering Digital India 

10. Efficacious Exploit of Internet by Students.

11. Attitude of Teenagers towards Online Buying  Through Social Media. 

12. Customer Retention Scenario in Private Life Insurance Services. 

13. A Study on Purchasing Behaviour of Consumers Towards the Patanjali Product in Virudhunagar District, Tamilnadu. 

14.  Impact of Social Media Among Arts and Science College Students in Virudhunagar, Tamilnadu.

15. Digital Usage of Social Media Among Students for Sustainable Development.

16. Habitude of Customers towards e-banking Services – An Analytical study.

17.  Surfing Internet And Scoring Grades Among Arts College Students.

18. Cost Reduction Strategy : A Study with Reference to Dressmakers in Virudhunagar

Articles published in Books / Conference Proceedings

1. Impact of Investments on Business Growth in the Rural Region.

2. Exploring Service Quality Dimensions of LIC Branch at Virudhunagar.

3. Performance of Three Major Designs of Anova for the Impact of Demographic Variables on the Satisfaction of Customers of LIC Branch, Virudhunagar.

4. Techno- friendly Curriculum to Spur Employability.

5. Usage Pattern of Smartphones among Teenagers.

6. Attitude of Arts College Students Towards the Usage of Internet.

7. E-learning: A Study on NPTEL Course among College Students with Reference to Virudhunagar District.

8.  A Study on The Futuristic Vision of To-Be- Entrepreneurs.

9. Awareness Among College Students in Virudhunagar towards the Digital India Initiatives in Higher Education.

10. Performing Discriminant Analysis for Passengers’ Problem of transaction Failure in Online Ticket  Booking in Southern Railway.

11. A Study on the Cost Reduction Strategies in Advertisement 

Minor Research Project 

• Customer Relationship Management – A Tool for customer Retention with Special Reference to Private Life Insurance Companies , 2015-2017, Amount Rs. 90,000 from UGC