Sarang Sunder

Associate Professor of Marketing,

Neeley School of Business, Texas Christian University


Sarang Sunder is Associate Professor of Marketing at the Neeley School of Business, Texas Christian University. He received his PhD and Master’s degrees in Marketing from Georgia State University and undergraduate degree in mechanical engineering from Anna University, India. His research focuses on applying rigorous statistical methodologies to answer relevant marketing and public policy questions. His current research interests include understanding substantive marketing issues in Customer Relationship Management (CRM) and Salesforce Management. Sarang’s research has been featured in various premier journals such as the Journal of Marketing Research, Harvard Business Review, Journal of Retailing and the Journal of International Marketing. He is also the recipient of various awards such as the John Howard/AMA Doctoral Dissertation award in 2015, Mary Kay/AMS Doctoral Dissertation award in 2016 and the Don Lehmann award for best dissertation published in JM/JMR in 2017. He is also the recipient of the 2014 GTA Excellence Award for outstanding teaching as well as various research grants such as the 2015 SEF/Neil Rackham research grant for research in salesforce turnover.

CV available here.

Contact Information

Email: (or)

Phone: 817 257 4092

Twitter: @sarang_sunder


Physical Address:

Neeley 3348,

Neeley School of Business

Texas Christian University

2900 Lubbock Avenue,

Fort Worth, Texas 76109