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My research focuses on the intersections of marketing, media, and multicultural communication, emphasizing consumer behavior, brand perception, and cultural representation. I examine how diverse audiences engage with brands, digital content, and strategic messaging. This collection highlights publications and projects that contribute to a more inclusive and insight-driven understanding of today’s marketing and media landscape.
My research focuses on the intersections of marketing, media, and multicultural communication, emphasizing consumer behavior, brand perception, and cultural representation. I examine how diverse audiences engage with brands, digital content, and strategic messaging. This collection highlights publications and projects that contribute to a more inclusive and insight-driven understanding of today’s marketing and media landscape.
Reyes, Santiago; Noli Peschiera, Alessandra; Simon, Kristina; and Sarcevic, Melany, "Crafting Connections: Language Use and Cultural Resonance in Marketing Campaigns for the Hispanic Market" (2025). Association of Marketing Theory and Practice Proceedings 2025. 41.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2025/41
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