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SALES POTENTIAL ANALYSISÂ
In this project, I developed a dynamic Sales Performance Dashboard for a multinational company using Microsoft Excel. The dashboard provides key insights into the company's sales activities, helping stakeholders make data-driven decisions to enhance business performance.
In this project, I developed a dynamic Sales Performance Dashboard for a multinational company using Microsoft Excel. The dashboard provides key insights into the company's sales activities, helping stakeholders make data-driven decisions to enhance business performance.
Problem Statement
Problem Statement
Business owners often struggle with making sense of vast amounts of sales data. The key challenges include:
Business owners often struggle with making sense of vast amounts of sales data. The key challenges include:
- Identifying sales trends and patterns over time.
- Monitoring the performance of sales branches.
- Analyzing customer spending behavior.
- Tracking the effectiveness of different product lines.
Actionable Points
Actionable Points
- Introduce limited-time offers and flash sales to create urgency and boost sales.
- Diversify product range within top categories (electronics, food, sports, home & lifestyle, fashion).
- Tailor marketing campaigns for female customers, who are the majority of buyers.
- Optimize product pricing and bundles within the $100 to $500 spending range.
- Offer discounts or cashback incentives for e-wallet and cash payments.
- Develop seasonal and thematic marketing campaigns around holidays and special occasions.
- Implement personalized marketing using customer purchase data for tailored recommendations.
- Ensure adequate stock levels for popular product categories to prevent stock outs.
- Plan clearance sales or bundle offers to reduce overstock of low-demand items.
- Enhance the shopping experience both in-store and online for better customer retention.
Conclusion
Conclusion
This Sales Performance Dashboard project demonstrates my proficiency in data analysis and Excel, providing valuable insights that help business owners make informed decisions. The dashboard is designed to update automatically with new data, ensuring that stakeholders always have access to the latest information.
This Sales Performance Dashboard project demonstrates my proficiency in data analysis and Excel, providing valuable insights that help business owners make informed decisions. The dashboard is designed to update automatically with new data, ensuring that stakeholders always have access to the latest information.
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