DIGITAL MARKETING EXPERIENCE


Envision Changes, London—SEO Specialist Feb 2021 - Apr 2021

Implement SEO strategies and improve UX design. Contributed in setting up a blog with relevant keywords for better searchability on Google. Tools used included SEM Rush, etc A Digital Skills initiative via Loughborough University.


VOLUNTEER MARKETING PROJECTS


CatchaFire, Remote — Volunteer Sep 2020 - Present

Led marketing initiatives for American nonprofits, saving organizations in excess of $13,000. Notable engagements include:

  • Social Media Creation: Helped Smiles for Veterans Program develop an online presence by creating a social media account on the appropriate platform for their needs and taught them to manage their accounts. (Dec 2020)

  • Instagram Set Up & Strategy: Created a strategy for Hui Ho`oleimaluo on Instagram to engage with their community, tailored to their organization’s goals and target audience (Jan 2021)

  • Social Media Calls: Consulted with organisations regarding their social media needs and suggested ways they could improve engagements.

  • Worked with Dallas based non-profit ‘Trusted World’ to scale up their Social Media engagements/profiles.

  • Spoke with Whale and Dolphin Conservation on the phone for 1 hour about their social media needs. This call was a audit for their digital platforms and how they can increase brand awareness, donations and improve engagement. (Link: https://www.catchafire.org/volunteer/65267/whale-and-dolphin-conservation--social-media/ )