Hi, myself Sanjay Kumar full time independent digital marketing consultant in Ranchi, JH; I have 5+ Google certifications, 7+ years of experience with 1000+ projects completion from worldwide; my core expertise in is Lead Generation, Google ADS, Search Engine Optimization and Preparing Brand strategies.
I'll help you to identify the most effective way of digital marketing strategies for your products or services using digital technologies. Help to create customized digital marketing strategies, suggest improvements to existing strategies and identify opportunities to increase customers/buyer engagement.
I majorly work with multi-national companies, helping their digital marketing projects; research & analysis, digital marketing strategy design, implantation to achieve their goals. We help business owners to understand the basics of digital marketing strategies and right implementation strategy to achieve their business goals. Your business can grow with good sales if you get the authentic digital marketing experts or consultants certified form Google. It’s important to understand your brand position in market and previous outcome of your marketing effort (especially of CTR and CPL). Most of business hire digital marketing consultant to take care of their digital marketing management. Marketing is completely changing over the years and expectation is vary per market requirements, but still marketing stands for generate leads for more revenue.
Marketing means good revenue generation and better Return On Investment; for business growth you always needs a marketing guy now these days digital marketing consultant.
Firstly understand the job profile of your digital marketing consultant; market research analysis, your previous brand value analysis, previous marketing expenditure and outcome analysis, according to business nature setup new digital marketing business goal, create digital marketing strategy according to their proposed budget. In short they are responsible for growing your business leveraging the power of different digital platforms with an excellent digital marketing strategy.
Why business needs digital marketing; it will gives you the facility of branding and marketing your business, products and services 24hrs non-stop. Your professional digital profiles, business websites, reviews all over the internet, rating on e-commerce websites, your ads campaigns these thing can grow your business worldwide.
Buyer’s are now very specific and knowledgeable they analysis products before they going to buy, buyer are grab all needy information before they step into your shop or office. So digital marketing experts or consultants are the needs today’s marketing world.
Creating a proper blue-print of digital marketing strategies according to your business requirements will increase the revenue generation. Mostly businesses need a professional Google Ads services, Complete Search Engine Optimization services. Taking professional help form digital marketing consultant is lower down your risk failure of marketing expenditures. Most of small, medium and some big companies also having a traumatic experience from digital marketing agencies; But the top revenue generating businesses and companies never have the bad experience because they have a person who take care of their digital marketing segment, which is called digital marketing consultant.
Last ten years, marketing world is completely changed; buyer is getting more smart and calculative. They search products on internet than evaluate with the similar products, checking the reviews, rating, products details and all everything done on digital gadgets. Businesses are also updating their products and services all over the internet; competing making the digital search engines intense algorithms, AI, digital patterns everything is updating very fast.
Every business needs leads for start their business, the more leads you have means the more sales conversion. Let me explain the most fruitful strategies;
Paid Advertising – As I mentioned businesses need sales and from where they come? Digital platforms Google, Websites, YouTube, and Social Media are the places where you can find the potential leads. We create, implement and monitor your digital marketing campaigns. Let me explain some point;
Establishing marketing goals and defining key performance indicators KPI
Tracking metrics, analyzing campaign performance
Optimizing active campaigns to improve the quality score
Targeting the right audiences
Research on marketing trends etc,
Excellent strategic plans with correct implement time will get you a good ROI. As a digital marketing consultant I try to understand business objective, planning a digital blue-print for you and then fixes the mentorship hours to monitor the step by step growth of the business. After executing the digital marketing plan, we prepare client reports with the help of different digital tools.
I would love to scale your business via my digital marketing skill and expertise.
1. Choosing marketing channels; choosing right marketing channels is an important step, it’s very important before we start the planning an effective digital marketing strategy that can grow your business. Remember not every marketing channels are suitable to every business, they depends upon many factors like business nature, market acceptance and popularity among users. Let’s check, mostly the Service Industries are using the SEO rest of industries are still waiting for, Google Ads CPA is 300 INR in Bangalore doesn’t mean it will be the same in Pune.
2. Brand Strategies; Good brand strategy is essential to drive the better results from the digital marketing efforts and stay ahead of your competition. Understand the market and challenges will lead you to think the solutions and opportunities. Building brand impressions will create trust and trust will lead buyers to convert into sales.
3. Keyword research; is a quite useful for any business, either you hire for SEO or Paid Advertising this keyword research can help in the discovery of new opportunities that can help to reduce your costing and it will increase your ROI. You know primary keywords always take the base of secondary keywords and related keywords for scaling.
4. Choosing the KPI; key performance indicators can easily help in getting idea about the performance level of digital marketing strategy, it’s important to choose the right key performance indicators as these vary from one marketing strategy to another. It’s also would set up the right expectations of various key performance indicators using the industry benchmarks and previous experiences.
5. Competitor research analysis; this will be most important to setting up the digital marketing budget plan and strategies. A competitor research report can guide your business to the right direction and analyze your place in market. Because there are different kinds of marketing channels and digital tools that can help to research and analyze your brand and marketing status with your competitors.
6. Allocating marketing budget in all channels; starting any digital marketing campaigns you need to allocate the marketing budget in a right ways, as per my experience 99% digital marketing strategies failed because of bad budgeting. A digital marketing consultant helps you to understand the digital platforms, channels then divides the budget as per the business analysis. Minimum budget and conversion is totally opposite sides.
7. Implementation; sometime a good marketing strategy might fail to deliver the expected results if not implemented correctly. Being an experienced digital marketing consultant or expert, I can implement the marketing strategies in the right way using the expertise in the respective marketing channel. A digital marketing consultant is to implement the best ways to generate the revenue and increase the ROI.
8. Monitor and optimizations; digital marketing trends changes time to time sometime in weeks or months and this will also effects the results as expectation we proposed. We don’t hope we calculate the data, your marketing data-metrics from Google and Social media platforms. Proper monitoring the metric will help to analyze the marketing strategies and decision making, then optimize the strategy making or adjustment based on the data driven decisions made to maximize the performance of the digital marketing strategies being implemented and increase your ROI.