Real estate investment in rental properties can be a lucrative business and a regular source of income for a property owner if it is always filled with good tenants. However, finding prospective lessees is not an easy job. Your ads online can get lost in the crowd of innumerable similar other flats for rent in Bangalore.

What to do to fill in the vacant properties quickly?

Based on our years of experience in the property management business, we have herein provided the tried and tested ideas to attract long-lasting prospective tenants.

#1 Post Photos of Your Rental Home with the Ad

Your tenants are busy people who do not have much time to read long text descriptions. To give them the best idea of how the house looks from outside and indoors, it is best to post as many photos of the property as possible.

In general, ads with 18-24 photos are ideal to attract the maximum of visitors to see your property. Take photos of all the rooms, kitchen, bedroom, balcony, and so on. When it comes to arranging them in a sequence, the exterior view of the apartment should appear first to the viewer.

Some dos and don’ts when posting photos

• Take high-resolution photos

• Don’t post blurry images

• Always post photos of the actual property

• Hire a professional photographer (if required)

#2 Increase the Impact with Video Marketing

It is good you have taken enough photos of all premises of the house. But, each one is different and shows only a section of the apartment. To give a clear idea of how the entire flat looks like, you can shoot a video even with a smartphone (with high-resolution camera).

Start from the exterior part of the house and keep your camera set on the video recording mode as you slowly walk inside and roam through various parts of your rental property. Since very few landlords provide video of their flats/apartments, it is surely going to help you receive a response from big clients.

You may want to shoot an hour-long video but it is not about creating a documentary but engaging the viewers. Your video duration can be anywhere between 2-5 minutes. Don’t go for too short or longer videos that can cause attention diversion spoiling the purpose.

#3 Keep an Eye on the Details

The ad title and description are equally important as the photos. The description part has various sections- title, list of amenities, description, etc.

• Make Your Ad Title Informative

The first thing to grab the attention of the viewers is the title. Do not use adjectives like-‘Deluxe apartment in an exotic location’. It does not provide any specific information the client is looking for.

Rather opt for a short informative title such as- ‘2BHK flat in Kasturi Nagar, Bangalore’. It provides two vital details- flat type and location.

If a tenant is looking for 3 BHK for rent Bangalore, he/she will obviously set a filter to find 3BHK flats or apartments only. So, if your ad does not show this information, it will simply leave the viewer clueless.

Remember, you have only 65 character title to catch the tenant’s attention online.

• List Amenities Correctly

Filling details in this section is very easy. Most advertisement websites have a quick template with a section for listing amenities. You can simply fill out the details and your ad will show all of them in list format. When listing the amenities, make sure to mention only those that you can actually provide and not everything in the urge to persuade quality leads.

• Share the Budget Information

Mention the details related to monthly rent, security deposit, annual apartment maintenance fees, and other charges. This helps to maintain transparency and builds trustworthiness. The interested parties can calculate their costs upfront even before contacting you. It also saves your time and theirs if it does not fits their budget.

#4 Advertise Your Rental Property Online

If you are looking to earn a lucrative income from your property investment, consider promoting it on the internet. Your tenants are everywhere on the internet. They use social media, watch videos online and so much more.

However, there are certain tricks to succeed in internet marketing. If you are cautious about marketing your property over the internet, it is recommended to consult an expert property rent management Bangalore. If you do not have enough time to handle the advertising and marketing job, your property manager is there to take responsibility for everything.

There are several benefits of choosing online advertising over traditional marketing platforms:

• It is cost-effective

• Post free ads

• Share multiple photos and videos

• Explore multiple websites to show your ads

• Multi-dimensional marketing opportunities*

*When you decide to promote your property on the internet, there is much more to do than just listing your house on rent on property websites. For instance, you plan a video marketing strategy by posting a few videos of your house on popular platforms such as YouTube and Vimeo.

#5 Adopt a Targeted Marketing Strategy

Depending on the available amenities and your preferences, you can decide what type of tenants you want to rent your house to. If you are looking to lease house to college students, you can distribute handouts outside the colleges, at the local gyms, and bookstores to get some leads.

This is not always preferable if you are a busy person. You will get a lot of phone calls as it is not possible to provide all the information on the paper ad of this nature.

#6 Using Traditional ‘For Rent’ Signage

It is easy to find regular signage to inform a passer-by that you want to offer this house for rent. Nevertheless, the information on the board is incomplete and may attract a lot of queries from the visitors. If you own a single rental property and have a lot of time to tackle these issues, then this can be an inexpensive marketing strategy.

To be impressive, you can create customized signage online with more information including phone number, email id, etc. Always mention the type of property you want to rent.

For instance, if you have a 2BHK for rent Bangalore, you can put the same as heading on the signboard with the other details. Don’t hesitate to place multiple signboards in your yard, near the main road, and other places where you think people will notice them easily.

#7 Welcome Tenants for an Open House Show

Giving each client a separate time to view the property can be a rather time-consuming affair. You can instead save your time and that of the visitors’ by announcing an open house show. Be very particular about choosing the date and hours.

Obviously, you will get more visitors to the property on a holiday. Extend the open hours beyond the timings of the nearby open houses to attract more leads.

How to Impress the Tenants on their First Visit

Before you even try out these tips, herein are some basic considerations to succeed in your marketing efforts:

• Your Property Should be Vacant

No landlord should ever try to advertise their rental property already filled with renters. Taking steps in advance can get messy if you fail to make the move-out and move-in a seamless experience.

For instance, if your new tenant is ready to move-in and the existing party seeks an extension for a month for some reason, you can get stuck in a serious problem. Therefore, it is best to start marketing your property when the apartment for rent in Bangalore is empty.

• Make the Rental Home Ready for New Tenants

It is quite natural that the empty house is dirty or may have damaged construction (in some cases). Since the first impression has an impact on the visitor, it is very important to keep things organized.

When a new client is on a visit to your house on rent, it should be clean and well organized. This helps to influence the decision of the renter to move-in.

• Be Genuine with Your Promotions

The images you provide with online ads creates the first impression in the minds of the viewers. When they come for a physical visit, they have some expectations in the mind.

For this reason, the entire look of the house should perfectly match the photos you have provided in the advertisement. The premises of the house should be absolutely clean and organized.

When visitors get what they see, they are more likely to trust you. Being authentic and honest helps in getting prospective lessees and also helps in tenant retention for a longer period.

To Summarize,

The Silicon Valley of India is a densely crowded place where people are largely in need of rental properties. Marketing your vacant house for rent is not challenging if you adopt a strategic approach.

These ideas will surely help you to improve the tenant’s experience and fill in the properties quickly. However, if you already have an approach in mind, never hesitate to experiment with new things.

Do you want to fill your vacant properties for rent quickly?

If you have multiple properties to put on rent, we suggest appointing a property manager from a reputed Bangalore rental property management company to handle the job. Get in touch with us for a free consultation at http://www.sangau.com.