SANDPAPER began in 2001 by Tina Schmidt as Baby Ink. An idea sparked as a favor for a friend who couldn't find the perfect birth announcement she had envisioned. In 2009, after eight years of creating paper communication for almost every type of event it was time for Baby Ink to "grow-up" and find a name more appropriate for the variety of different events it custom designs cards for throughout the year. SANDPAPER became the new name. Each card is custom made to reflect the unique personality and occasion of the event.