My mantra in life: "कर्म ही धर्म है" loosely translates into Karma is Dharma (or Work is Religion).
My mantra in life: "कर्म ही धर्म है" loosely translates into Karma is Dharma (or Work is Religion).
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Sanchayan Banerjee
King's College London
Research Interests: Behavioural Economics, Environmental Economics, Experimental Economics, Public Policy.
Areas of focus: Food Policy, Energy Policy, Charitable Donations, Ethics, Public Health, Virtual Reality and AI.
About me
About me
I am an Associate Professor of Economics & Public Policy at the School for Government in The Policy Institute in King's College London. I act as the Academic Lead for Professional Education for the Policy Institute in the Faculty of Social Sciences and Public Policy. I am a visiting fellow of the London School of Economics, and an affiliate of the Institute for Environmental Studies and Amsterdam Sustainability Institute at VU Amsterdam. My research focusses on developing citizen-oriented, participatory, behavioural public policies and testing their effectiveness and legitimacy using experiments (lab, online and field). I sit on the editorial board of Frontiers in Behavioral Economics, Nature Scientific Reports, PLOS One, and Humanities and Social Sciences Communications. I was a co-editor of the New Voices section in Behavioural Public Policy. Previously, I was an Assistant Professor (tenured) of Behavioural and Environmental Economics at VU Amsterdam (2022-2024). During March-April 2025, I was a Visiting Professor at the Grenoble-IAE (Graduate School of Management), Université Grenoble Alpes. I hold a PhD (2022) and MSc (2018) from the London School of Economics. I am Indian by birth and nationality and 29 years old.
Other appointments: Advisor, Strategy& Middle East (PwC), Advisory Board Member, Department of Economics, National University of Sciences and Technology, Pakistan; Quality Assurance Board Member, Vrije Universiteit Amsterdam;
Previously: Panel member of Belgian Science Policy Office, Federal Science Policy in Belgiun (BELSPO).
New book forthcoming!!
New book forthcoming!!
Nudge+. Think, before you nudge! Joint with Peter John (KCL), forthcoming with Palgrave Macmillan in January 2026. (Cover pic for illustrative purposes only, TBC)
The “nudge” revolution has changed public policy. Despite its success, many critics worry about its effectiveness, ethics, and legitimacy. Behavioural public policy needs to be based on a more mature dialogue between citizens and the state. Time is now pressing as societies suffer from intractable global problems, such as climate change, which require an empowered citizenry to work in partnership with policy-makers. To address these challenges, this book proposes a radical modification of behavioural public policy called nudge+.
Unlike nudge, which tells citizens how to act, nudge+ invites people to think about nudge and decide if it works best for them. It also encourages policy-makers to think more carefully before prescribing behavioural insights, producing our mantra: Think, before you nudge.
The book outlines merits of a reflective approach that celebrates agency. It explains how nudge+ encourages people to re-evaluate their beliefs and craft life choices. It invites practitioners to join researchers in this new age of behavioural science in which citizens are at the heart of public policy.
Check out my new hits in 2025
Check out my new hits in 2025
Forthcoming in Ecological Economics. Unpacking the Side Effects of Social Norm Nudges. Joint with Julien Picard.
Forthcoming in Utilities Policy. Shaping electricity end-user behaviour for demand response using the COM-B model. Joint with Daniel Stampatori and Jose Pablo Chavez Avila.
Published in International Review of Environmental and Resource Economics. Methods to Tailor Behavioural Interventions: A Systematic Review of Clustering Approaches in (Energy) Economics. Joint with Marjan Nikoloski, Wouter Botzen, Julia Blasch, Miguel Poblete-Cazenave.
Published in Economics Letters. Clustering Dutch citizens into behavioural phenotypes to understand green energy investment preferences. Joint with Marjan Nikoloski, Wouter Botzen, Julia Blasch.
Published in Policy and Society. Behavioural Public Policy: Past, Present, and Future. Joint with Peter John.
Published in International Journal of Management Education. Letters to the Future Challenge: A Scalable Online Tool to Engage Management Students with the SDGs. Joint with Michaela Schippers, Bettina de Jong, Huib Roomers, Diana Ruus.
Published in Health Psychology and Behavioral Medicine. What Nudges You to Take a Vaccine? Understanding Behavioural Drivers of COVID-19 Vaccinations using Large-Scale Experiments in the G-7 Countries. Joint with Manu Savani, Richard Koenig, John McAndrews, Blake Lee-Whiting, Andrew Hunter, Peter John, Peter John Loewen, & Brendan Nyhan.
Published in Environmental and Resource Economics. Kahneman’s insights for climate risks: Lessons from bounded rationality, heuristics and biases. Joint with Wouter Botzen and Louison Thepaut.
Published in Food Policy. Meat taxes are inevitable, yet we seem to shy away from them. But why?
What's cooking?
What's cooking?
I will be hosting the Behavioural Transformations workshop in London (9-10 June, 2025) and the Behavioural Insight for Policy workshop in Moldova (3-4 July, 2025). See Outreach for details.
I will be hosting the Annual IBPPC 2025 in London in September (10-12), 2025. See Outreach for details.
I was granted tenure in April 2024 at Vrije Universiteit Amsterdam 🎉. I joined King's College London in November 2024.
My research was recently featured by UN Academic Impact. It's here
I was recently interviewed for the Dutch National Meat Less Week. It's here.
I was interviewed by The Times UK. It's here.
I was caught on a podcast recently. It's here.
Research Visits
Research Visits
I will be visiting the Centre d'Études et de Recherches Appliquées à la Gestion (CERAG) at the Grenoble IAE - INP Graduate School of Management. I will be hosted by Chairs of Marketing, Professor Marie-Laure GAVART- PERRET and Marie-Claire Wilhelm between 28 March and 30 April 2025.
I will also be visiting the Olli-Pekka Ruuskanen, Director of the Pellervo Economic Research PTT, and Paula Salo, Department of Psychology, University of Turku between 15-23 May 2025.
In recent news
In recent news
I have been awarded a NIAA grant with Dr. Charlotte Gerritsen (VU Amsterdam) for a VR project titled "Visualising the Future"
I have been awarded an ASI Seed Grant 2023 on "empowering climate education".
I have been awarded a Dutch Starting Grant (€300K), with Thales Pupo West, to improve uptake of voluntary offsets for food emissions using BPPs.
I have started and will be teaching the VU Amsterdam Winter School on "Behavioural Public Policy". (Update: This course has now ended but there will be a version 2.0 soon).
Interests
Behavioural Economics
Experimental Economics
Environmental Economics
Health Policy
Climate Policy
Behavioural Insights for Policy
Secondary Affiliations
LSE Psychology and Behavioural Science
Vrije Universiteit Amsterdam
Higher Education Academy (Advance HE)
Memberships
IBPPA, AEA, EEA, APA D34
Education
BKO (University Teaching Qualification)
VU Amsterdam, 2023PhD, Behavioural & Environmental Economics
London School of Economics, 2022PG Certificate (masters), Higher Education
London School of Economics, 2021MPhil, Environmental Economics
London School of Economics, 2019MSc, Environmental Economics and Climate Change
London School of Economics 2018BA, Economics
Jadavpur University, 2017
Sanchayan Banerjee 2021
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