International Marketing (Fall 2020 & Spring 2021*)

Understanding the different opportunities and challenges marketers face when they operate in an international environment is increasingly important in today's highly competitive business world. This course examines the economic, political, legal, and cultural differences among countries and challenges you to critically think about how those differences can affect marketing decisions. It also seeks to increase your awareness of the growing significance of emerging markets and the dynamic environment of international trade. Lastly, the course will broaden your knowledge of alternative market entry strategies and the different elements of the international marketing mix.

Course Objectives and Learning Outcomes

Identify current events and trends affecting international business / marketing, Describe the complexities of the international environment and their impact on international marketing, Evaluate the merits of arguments and counterarguments about key issues in globalization, such as free trade, regional economic integration, outsourcing, the impact of technology, and various backlashes against globalization, Assess market opportunities and challenges to develop marketing strategies and plans for market entry for a product entering a foreign country, Identify where to find country information and critically assess such information in preparing, analyses that integrate lessons learned throughout the course, and Prepare and deliver effective (group) oral presentations that clearly communicate findings and recommendations.

* Syllabus

Marketing Management (Fall 2019 & Spring 2020*)

Marketing Management is designed to improve students’ knowledge of the marketing process. The students’ pre-existing knowledge of basic marketing principles is applied to the discussion of textbook readings, business journals, and the understanding of a market-driven philosophy.

Course Objectives and Learning Outcomes

Improvement in the ability to follow directions, Development of a professional demeanor, Application of basic marketing principles, Introduction of strategies and tactics for solving marketing problems, Enhancement of analytic ability to increase understanding of the business environment, Enhancement of oral and written communication skills, Development of a market-driven business philosophy, Development of an understanding of the marketing environment, and Development of an original, comprehensive marketing plan.

* Syllabus

Product Management (III Semester 2007*)

This course is intended to give insights into the origin & development of the Product Management function.

Course Objectives and Learning Outcomes

The course also intends to expose the student to the role of Product Manager and developing new products and managing products through their life cycle, contributing to the Marketing Process.

* Syllabus