DISTRIBUTION CHANNELS

Here are some common aspects of how Samsung Electronics deals with distribution:

• Global Presence: Samsung Electronics has a vast global presence, and its products are distributed and sold in numerous countries. The company establishes a network of distribution channels to reach consumers effectively on a global scale.

• Retail Partnerships: Samsung collaborates with various retail partners, both online and offline, to make its products available to consumers. This includes partnerships with electronics retailers, department stores, and online marketplaces.

• Authorized Resellers: Samsung typically works with authorized resellers and distributors who are authorized to sell its products. This ensures that the products are sold through legitimate channels, and customers receive genuine Samsung products.

• Branded Stores: Samsung often operates its own branded retail stores where customers can directly purchase Samsung products. These stores provide a controlled environment for showcasing products and delivering a consistent brand experience.

• Carrier Partnerships: In the case of smartphones and other connected devices, Samsung collaborates with telecommunications carriers to distribute products. Carrier partnerships involve agreements to offer Samsung devices through carrier stores and bundled with service plans.

• E-commerce: Samsung has a strong online presence and sells its products through its official website as well as through various e-commerce platforms. This allows customers to purchase directly from Samsung and provides an additional avenue for reaching consumers.

• Supply Chain Management: Samsung places a significant emphasis on efficient supply chain management to ensure a steady flow of products from manufacturing facilities to distribution centers and ultimately to retailers. This involves logistics, inventory management, and coordination with suppliers.