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As a Senior Copywriter for Twitter #Studio, I helped cultivate an authentic, distinct Twitter voice and channeled it across brand and product marketing, editorial, educational & policy campaigns, and more.
Twitter Media Literacy Campaign | 2022
To educate Twitter users on identifying fake and misleading news as 2022 elections in the US and Brazil approached, I led the creative direction and copywriting for a media literacy campaign shared out from the official @TwitterSafety handle.
My messaging strategy was to teach the teachable. Those who might be unwittingly deceived by fake and misleading content and would be likely to receive media literacy education from the platform.
We worked together to create an informative, engaging, and approachable video and set of infographics featuring plain, unbiased language that is universally understood in both English and Brazilian Portuguese-speaking populations.
Writer: Samra Seifu
Copy Editor: Aireka Muse
Art Director: Meghan Wittbrodt
Producer: Leah Ranahan
CoTweet Feature Launch | 2022
I co-wrote a launch video to get Twitter users excited about CoTweet, a new feature that allowed two
accounts to publish one Tweet together.
Writers: Samra Seifu and Ashley Williams
Art Directors: Patrick Hodges and Michelle Willems
Producer: Leah Ranahan
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